Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
University of the West of England
Coldharbour Lane
Bristol
BS16 1QY
UK
Contact person: Helen Baker
Telephone: +44 117328227
E-mail: purchasing@uwe.ac.uk
NUTS: UKK11
Internet address(es)
Main address: www.uwe.ac.uk
Address of the buyer profile: www.uwe.ac.uk/finance/purchasing
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
007/2019E Student Recruitment — Media Buying Services
Reference number: UWE/007/2019E
II.1.2) Main CPV code
79000000
II.1.3) Type of contract
Services
II.1.4) Short description
The University is going out to tender for a provider of media buying services to support student recruitment campaign activity. Services include media strategy, domestic (and potentially international) media planning and buying including digital, bought media and out of home, campaign planning and optimisation, account management, reporting and other media deliverables.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
4 300 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79340000
79340000
79340000
79340000
79340000
79340000
II.2.3) Place of performance
NUTS code:
UKK11
Main site or place of performance:
II.2.4) Description of the procurement
The University is going out to tender for a provider of media buying services to support student recruitment campaign activity. Services include media strategy, domestic (and potentially international) media planning and buying including digital, bought media and out of home, campaign planning and optimisation, account management, reporting and other media deliverables. The media Agency will be required to deliver a robust media strategy for the next 4 years to deliver our student number targets, brand health and market growth objectives for the longer term.
In scope:
— media strategy, planning and buying,
— online and offline, including out of home,
— advertising campaign planning and management,
— campaign optimisation,
— account management,
— reporting,
— media partnerships and training,
— copywriting and creative services as an option,
— UK and international markets.
The media Agency will be required to deliver a robust media strategy for the next 2 years, with the option to extend to a further period of 2 years subject to satisfactory contract performance and business needs of the University. The media strategy will deliver our student number targets, brand awareness and longer term market growth objectives. The Media Agency must have proven expertise in delivering a media strategy and associated media plans that are innovative and digitally focused, delivering compelling content across all channels to tell the story of the University, it's students, graduates, staff and partnerships. The Media Agency will be transparent on trading and commercial structures, efficient in financial management and reconciliation.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
Section V: Award of contract
Title: UWE/007/2019E Student Recruitment — Media Buying Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
11/06/2019
V.2.2) Information about tenders
Number of tenders received: 12
Number of tenders received from SMEs: 12
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 0
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
SMRS Ltd
Brook House, 77 Fountain Street
Manchester
M2 2EE
UK
NUTS: UKD33
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 5 500 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
University of the west of England
Coldharbout Lane
Bristol
BS16 1QY
UK
Telephone: +44 117328227
E-mail: purchasing@uwe.ac.uk
Internet address(es)
URL: www.uwe.ac.uk
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.4.4) Service from which information about the review procedure may be obtained
University of the West of England
Coldharbour Lane
Bristol
BS16 1QY
UK
Telephone: +44 117328227
E-mail: purchasing@uwe.ac.uk
Internet address(es)
URL: www.uwe.ac.uk
VI.5) Date of dispatch of this notice
04/07/2019