Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Newcastle University
Newcastle University, Procurement Services, Kingsgate
Newcastle
NE1 7RU
UK
Contact person: Mrs Natalie Morton
Telephone: +44 1912086396
E-mail: natalie.morton@ncl.ac.uk
NUTS: UK
Internet address(es)
Main address: https://www.ncl.ac.uk
Address of the buyer profile: https://www.ncl.ac.uk
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
(NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups
Reference number: DN554220
II.1.2) Main CPV code
79000000
II.1.3) Type of contract
Services
II.1.4) Short description
Newcastle University would like to commission a market research agency to undertake a segmentation project of its Widening Participation students. We would like to better understand the needs of three of these under-represented groups and how we can embed an evidence-led approach to:
- targeting
- tailored initiatives to support progression to higher education
- communications pre-entry (messages, themes and channels)
- communications post-entry (messages, themes and channels)
- support throughout their degree
- campaign messaging and adaptability per audience. Our primary campaign tagline is ‘Build your new’
Our primary target groups for Widening Participation are:
- Low Participation Neighbour students (defined at POLAR 4 Quintile)
- White Working-Class Males (WWCM)
- Black, Asian and minority ethnic students (BAME)
- Mature Students
- Disabled Students
- Care Leavers
For this piece of research, we would like the successful agency to focus on:
1. Low Participation Neighbour students
2. Black, Asian and minority ethnic students (BAME)
3. Care Leavers (sample size is small here and we me take a partnership approach to increase the sample size)
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
29 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
72210000
48480000
48481000
79413000
79342000
72212481
72212480
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for
the supply of a range of marketing services.
The Newcastle University Marketing Department is a comprehensive, world-class marketing
team dedicated to serving our partners, academics and students. This DPS will also be used
for marketing across the entire University and is not limited to the central team.
Our vision for marketing at Newcastle encompasses the following:
• embracing a ‘digital first’ approach;
• encouraging our team through personal growth;
• engaging with our clients and audiences;
• delivering an exceptional marketing strategy.
There will be six lots on this DPS:
1) web services, SEO and digital content;
2) graphic design and print, branding, copywriting;
3) programmatic advertising management, media buying, public relations;
4) social media, paid search and paid social;
Page 5 to 9
5) international;
6) platforms
II.2.5) Award criteria
Quality criterion: Ability to meet programme timeline
/ Weighting: P/F
Quality criterion: Quality
/ Weighting: 60
Price
/ Weighting:
40
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
A dynamic purchasing system was set up
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2020/S 129-318079
Section V: Award of contract
Lot No: 3
Contract No: NU/1589-33
Title: (NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
26/07/2021
V.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 1
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Crunch DMC Ltd
SF7 Ethos Building
Swansea
SA1 8AS
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 28 260.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Newcastle University
Tyne and Wear
NE1 7RU
UK
VI.4.2) Body responsible for mediation procedures
Newcastle University
Tyne and Wear
NE1 7RU
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
The University will incorporate a standstill period at the point information on the award of the
contract is communicated to tenderers. That notification will provide full information on the
award decision. The standstill period, which will be for a minimum of 10 calendar days,
provides time for unsuccessful tenderers to challenge the award decision before the
contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who
have been harmed or are at risk of harm by a breach of the rules to take action in the High
Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive
knowledge of breach.
VI.4.4) Service from which information about the review procedure may be obtained
Newcastle University
Tyne and Wear
NE1 7RU
UK
VI.5) Date of dispatch of this notice
30/07/2021