Newcastle University

Newcastle University, King's Gate

Newcastle upon Tyne

NE1 7RU

UK

Contact person: Miss Helen Gayton

Telephone: +44 1912086220

E-mail: helen.gayton@ncl.ac.uk

NUTS: UK

Internet address(es)

Main address: https://www.ncl.ac.uk

Address of the buyer profile: https://www.ncl.ac.uk

II.1.1) Title

Reference number: DN619071

II.1.2) Main CPV code

79000000

II.1.3) Type of contract

Services

II.1.4) Short description

We are seeking a supplier to provide Google Analytics 360 License and analytics support. There are three individual elements of this requirement, which are detailed below:

• GA360 Licence Renewal

• GA4/GTM Audit and Recommendations

• GA4/GTM Annual Retainer

GA360 Licence Renewal

We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University in the renewal of our existing Google Analytics and Google Tag manager 360 license and to provide ongoing support. Specifically:

• Analytics 360 license

• Tag manager 360 license

• Implementation and ongoing support

GA4/GTM Audit and Recommendations

We also require a Google Analytics (GA4) and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation:

• Audit existing GA4/UA account for opportunities to enhance tracking of website/user behaviour.

• Audit existing GTM set up to optimise performance.

• Providing recommendations e.g. event setup, custom dimensions, audiences etc.

• Data layer build specifications based on meeting requirements to further enhance reporting and analytical accuracy.

• Optimal Tag and pixels implementation via GTM

Ad platforms including (not exhaustive):

• Facebook/Instagram

• Tiktok

• Snapchat

• LinkedIn

GA4/GTM Annual Retainer

Provide services as an annual retainer to facilitate the outcome of the audit (mutually agreed tasks) and to support the ad-hoc delivery for analytics support using the following use cases as a guide (not-exhaustive):

1. Support and setup GTM tags and triggers for capturing GA4 Events based on website interactions

2. Support and setup GA4 Customer Dimensions and associated GTM tasks required to populate values e.g. Custom Audiences.

3. Support the creation of GA4 custom reports as requested.

4. Provide training and documentation/guidelines as required.

II.1.6) Information about lots

This contract is divided into lots: No

II.1.7) Total value of the procurement

Value excluding VAT: 80 000.00  GBP

IV.1.1) Type of procedure

Restricted procedure

IV.1.3) Information about a framework agreement or a dynamic purchasing system

A dynamic purchasing system was set up

IV.1.6) Information about electronic auction

An electronic auction will be used

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: No

IV.2.1) Previous publication concerning this procedure

Notice number in the OJ S:

2020/S 129-318079

Crunch DMC Ltd

SF7 Ethos Building, Kings Road

Swansea

SA1 8AS

UK

NUTS: UK

The contractor is an SME: Yes

VI.4.1) Review body

VI.4.2) Body responsible for mediation procedures

VI.4.3) Review procedure

Precise information on deadline(s) for review procedures:

The University will incorporate a standstill period at the point information on the award of the

contract is communicated to tenderers. That notification will provide full information on the

award decision. The standstill period, which will be for a minimum of 10 calendar days,

provides time for unsuccessful tenderers to challenge the award decision before the

contract is entered into.

The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who

have been harmed or are at risk of harm by a breach of the rules to take action in the High

Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive

knowledge of breach.

VI.4.4) Service from which information about the review procedure may be obtained