Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
London North Eastern Railway Ltd.
York
UK
Contact person: Bianca Loftus
E-mail: Bianca.Loftus@lner.co.uk
NUTS: UK
Internet address(es)
Main address: www.LNER.co.uk
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Railway Services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Media Planning and Buying
Reference number: DN1528
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Plan media strategies and / or buy media inventory and / or advertising space across the full marketing mix
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Lowest offer:
24 660 000.00
GBP/ Highest offer:
42 960 000.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
Media Planning
II.2.2) Additional CPV code(s)
79341000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Plan media strategies across the full marketing mix
II.2.5) Award criteria
Quality criterion: Financial
/ Weighting: 30
Quality criterion: Ways of Working
/ Weighting: 5
Quality criterion: Planning Approach
/ Weighting: 10
Quality criterion: Response to brief for a multi channel brand campaign
/ Weighting: 15
Quality criterion: Always on conversion driving activity
/ Weighting: 15
Quality criterion: Transition Plan
/ Weighting: 5
Quality criterion: Legal and Risk Allocation
/ Weighting: 5
Quality criterion: Media Planning tools
/ Weighting: 5
Quality criterion: Social Value
/ Weighting: 10
Price
/ Weighting:
40
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 2
II.2.1) Title
Media Buying
II.2.2) Additional CPV code(s)
79341000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Buy media inventory and / or advertising space across the full marketing mix
II.2.5) Award criteria
Quality criterion: Financial
/ Weighting: 40
Quality criterion: Team and ways of working
/ Weighting: 5
Quality criterion: Performance Marketing Expertise and Management
/ Weighting: 10
Quality criterion: Competitive Buying
/ Weighting: 5
Quality criterion: Activation and Optimisation Tools
/ Weighting: 5
Quality criterion: Innovation and creativity in media placement
/ Weighting: 5
Quality criterion: Impact, measurement and reporting
/ Weighting: 5
Quality criterion: Seamless transition
/ Weighting: 5
Quality criterion: Media buying tools and digital best practice
/ Weighting: 5
Quality criterion: Legal and risk allocation changes
/ Weighting: 5
Quality criterion: Social Value
/ Weighting: 10
Price
/ Weighting:
40
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Competitive procedure with negotiation
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2022/S 000-034568
IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section V: Award of contract
Lot No: 1
Contract No: 1
Title: Media Planning
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
23/07/2023
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
MG OMD (A Division of OMD Group Limited)
London
UK
NUTS: UK
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
Lowest offer:
660 000.00
GBP
/ Highest offer:
960 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Contract No: 2
Title: Media Buying
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
23/07/2023
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
MG OMD (A Division of OMD Group Limited)
London
UK
NUTS: UK
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
Lowest offer:
24 000 000.00
GBP
/ Highest offer:
42 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
London North Eastern Railway Limited
York
UK
VI.5) Date of dispatch of this notice
24/07/2023