Contract notice
Section I: Contracting
authority
I.1) Name and addresses
National Employment Savings Trust (NEST)
10 South Colonnade 1st floor
London
E14 4PU
UK
Telephone: +44 2030563652
E-mail: alison.slade@nestcorporation.org.uk
NUTS: UK
Internet address(es)
Main address: https://nesttenders.bravosolution.co.uk/
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://nesttenders.bravosolution.co.uk/
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent electronically to:
https://nesttenders.bravosolution.co.uk/
Tenders or requests to participate must be sent to the abovementioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at:
https://nesttenders.bravosolution.co.uk/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Economic and financial affairs
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
TEN-2324-001 Digital Media Services for a test and learn Programmatic Campaign
Reference number: TEN-2324-01 Digital Media Services for a test and learn Programmatic Campaign
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
By the nature of auto enrolment, the majority of our members are generally disengaged. They are enrolled by their employer, meaning that they don’t actively choose us, or have to actively engage with their pension scheme to start saving.
Despite the size of our member base (13 million total members), awareness of Nest is very low; unprompted brand awareness currently stands at only 3%, at UK population level. And a significant number of Nest members aren’t aware that they have a pension pot with Nest.
One of Nest’s strategic priorities is to increase the proportion of members engaging with their online accounts, by means of activating their accounts or logging into their accounts at least once a year. Nest is not currently able to use digital advertising on an always-on basis.
Instead, we have been taking a test and learn campaign approach to understand how programmatic digital advertising can best be used to reach our members online and drive specific actions from them.
We have so far conducted two test campaigns in 2022 and 2023, which were successful, resulting in conversions which were double our original target.
We are now looking to implement our third programmatic test and are seeking a supplier to work us on this
II.1.5) Estimated total value
Value excluding VAT:
300 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.2) Additional CPV code(s)
79341100
79342000
79413000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
:
The primary objective of this campaign is to encourage disengaged Nest members to log into their Nest account. This would be reflected with an increase in members activating their accounts and/or logging in.
Target audience Campaign goal
Members who haven’t activated their online account
Account activation (log in for the first time)
Members who haven’t visited the Nest website and haven't logged into their account for over 12 months
Account log in
As these would be transactional and straight-forward methods of measuring the campaign’s success, how we evidence other forms of engagement is to be suggested by the appointed agency
-
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
300 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 8
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
Yes
Description of options:
Option 1 : To cover campaign strategy & delivery, media planning & buying, and creative development & production
Option 2: To cover campaign strategy & delivery, and media planning & buying
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
III.2) Conditions related to the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
08/08/2024
Local time: 12:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
IV.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
IV.2.7) Conditions for opening of tenders
Date:
08/08/2024
Local time: 12:00
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
No
VI.2) Information about electronic workflows
Electronic invoicing will be accepted
Electronic payment will be used
VI.4) Procedures for review
VI.5) Date of dispatch of this notice
09/07/2024