Concession notice
Section I: Contracting
authority/entity
I.1) Name and addresses
London Legacy Development Corporation
FLAT b, 1 Red Lion Square
London
SW18 4LS
UK
Contact person: Fotios Bountalis
Telephone: +44 74000000
E-mail: FotisBountalis@londonlegacy.co.uk
NUTS: UKI4
Internet address(es)
Main address: https://www.queenelizabetholympicpark.co.uk/
I.3) Communication
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent to the abovementioned address
I.4) Type of the contracting authority
Other: Mayoral Development Corporation
I.5) Main activity
Recreation, culture and religion
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Digital Advertising Concession
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
London Legacy Development Corporation (LLDC) digital signage project is to build on and extend the general principles of the 2013 Wayfinding Strategy incorporating new digital assets to improve wayfinding across the Queen Elizabeth Olympic Park (QEOP), supporting the estate management in making the park safe, accessible, and inclusive for all users, while providing new commercial opportunities to support the long-term financial sustainability of QEOP. LLDC is seeking to place an advertising concession with a concessionaire to commence from October 2024 to create a long-term revenue generating opportunity.
Capital estimated around £6M and the revenue is the £56,6m
II.1.5) Estimated total value
Value excluding VAT:
62 600 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.2) Additional CPV code(s)
79341000
79341100
79341200
79341400
34928470
31523200
51110000
50312600
II.2.3) Place of performance
NUTS code:
UKI41
Main site or place of performance:
Hackney and Newham
II.2.4) Description of the procurement
LLDC is seeking to place an advertising concession with a concessionaire to commence October 2024 to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and LLDC.LLDC currently envisage that a concession will be awarded to one organisation for the supply of screens, invitation of sponsorship, manufacture, build and installation of the new digital assets in line with LLDC specification to improve way finding across the Park, as well as the selling of advertising. In total there are 19 locations and 41LED screens suitable for dynamic messaging ranging from 48 sheet billboard (road facing locations) to 6 sheet multi directional digital assets.
II.2.6) Estimated value
Value excluding VAT:
62 600 000.00
GBP
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
The value stated herein is for the full 10 years (120 months). The initial contract duration will be for 7 years with the option to extend for an additional three years. The value comprises £6.6 million Capital Expenditure and forecasted gross revenue of £56 million.
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
As set out in the Procurement documents
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
III.2) Conditions related to the contract
III.2.2) Contract performance conditions
As set out in the Procurement documents
Section IV: Procedure
IV.1) Description
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
04/09/2024
Local time: 11:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
No
VI.3) Additional information
Out of the 19 locations nine locations will be solely wayfinding and 10 locations will be a combination of wayfinding and commercial advertising. Existing digital inventory within the London Aquatic Centre and other locations within the Park is also included. The concessionaire will be responsible for the posting/scheduling of adverts and messages and the installation and maintenance of all digital assets.The value stated herein is for the full 10 years (120 months). The Authority proposes a Concession Agreement of a duration longer than 5 years in recognition of the expected life of the digital assets.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./9U297563SN
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/9U297563SN
GO Reference: GO-202479-PRO-26839340
VI.4) Procedures for review
VI.4.1) Review body
London Legacy Development Corporation
5 Endeavour Square, Stratford
London
E20 1JN
UK
Telephone: +44 740000000
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
as set out in the Procurement Documents
VI.5) Date of dispatch of this notice
09/07/2024