Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Board of Trustees of the Royal Botanic Gardens Kew
PGTT-3583-QXLN
THE HERBARIUM
KEW GREEN
TW93AE
UK
Telephone: +44 2083325000
E-mail: procurement@kew.org
NUTS: UKI75
Internet address(es)
Main address: www.kew.org
I.4) Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local subdivisions
I.5) Main activity
Environment
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Legacy Campaigns 2025 - 2026
Reference number: RBGKEW1443
II.1.2) Main CPV code
72221000
II.1.3) Type of contract
Services
II.1.4) Short description
To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
60 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKC
UKD
UKE
UKF
UKG
UKH
UKI
UKJ
UKK
II.2.4) Description of the procurement
To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign.
The scope of requirements is:
• Response to brief
• Audience analysis and scoping
• Audience targeting strategy
• Channel mix proposal
• Creative optimisation
• Establish KPIs and success metrics
• Budget allocation across channel mix
• Optimisation of live campaign
• End of campaign report
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Award of a contract without prior publication of a call for competition
Justification for selected award procedure:
The procurement falls outside the scope of application of the Directive
Explanation
The supplier is a specialist in the sector and has strong experience in fundraising media buying, specifically in the legacy area. They are also the lead supplier under the Digtial Advertising category in the framework, offering specialist marketing support.
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
19/06/2025
V.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Influence Digital Ltd
N/A
: 40 Whitfield Street, Registered Company Number: 07125666
London
W1T 2RH
UK
NUTS: UK
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 60 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Head of Procurement & Contract Management, Royal Botanic Gardens, Kew
Royal Botanic Gardens, Kew, The Herbarium, Kew Green Richmond,
London
TW9 3AE
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
British Library Digital Advertising and Specialist Marketing Support Framework - Direct Award
Framework information : DIGITAL ADVERTISING AND SPECIALIST MARKETING SUPPORT AGREEMENT REFERENCE: 002162
VI.5) Date of dispatch of this notice
25/06/2025