Taith Media Services

Procurement reference

CU.1928.MP

Procurement description

Taith is looking to source support of a range of media outputs throughout the lifespan of the programme. This support is detailed in 5 lots. Bidders are invited to bid for any number of lots, from one individual lot to all 5. A number of examples of work to date can be found on our website and social media (Facebook, LinkedIn, X, Instagram, YouTube, Bluesky, Threads).

Main category

Services

Delivery regions

• UKL22 - Cardiff and Vale of Glamorgan

Total value (estimated, excluding VAT)

250000 GBP to 250000GBP

Contract dates (estimated)

01 October 2025, 00:00AM to 30 September 2029, 23:59PM

Is a framework being established?

Yes

Cardiff University

Procedure type

Open procedure

Is the total value above threshold?

Above threshold

Trade agreements

Government Procurement Agreement (GPA)

Further information about fees

n/a

Percentage fee charged to suppliers

0%

Type of framework

Closed

Maximum number of suppliers

5

Award method when using the framework

With and without reopening competition

Justification for framework term

n/a

Framework operation description

See tender documents.

Description

Creation of videos such as case studies, videos for the website (average 2-5 minutes long) and edited shorter versions/excerpts (30 seconds – 1 minute) from longer videos, for social media. Filming and editing of events. The supplier must obtain signed consent/release forms from all participants and compliance with relevant regulations for GDPR. All outputs will be required in Welsh and English. The supplier will need to arrange the script and interview questions in collaboration with Taith. With regards to the video specifications, we’d be looking for high quality videos with a resolution minimum Full HD (1920x1080); ideally 4K for futureproofing. The video format should be compatible for use on our website, YouTube and social media (e.g. MP4, 1080p HD, 4K). All videos need to adhere to our organisation’s visual identity (e.g. logos, fonts, colours and tones). Music will be required for the videos (and on occasions voiceovers) these will need to be arranged by the supplier and need to be royalty-free or properly licensed music only. The videos need to meet accessibility requirements and will need to include subtitles in both Welsh and English. Taith should retain full rights (IP) to the final video and all raw footage unless otherwise agreed.

CPV classifications

• 79961000 - Photographic services
• 79960000 - Photographic and ancillary services

Delivery regions

• UKL22 - Cardiff and Vale of Glamorgan

Lot value (estimated)

50000 GBP Excluding VAT

60000 GBP Including VAT

Sustainability

Small and medium-sized enterprises (SME)

Contract start date (estimated)

01 October 2025, 00:00AM

Contract end date (estimated)

30 September 2029, 23:59PM

Description of how multiple lots may be awarded

Supplier can win all lots.

Participation

Award criteria

Description

Taking and editing photos of Taith related events and participants. The supplier must obtain signed consent/release forms from all participants and compliance with relevant regulations for GDPR. The photos will be needed for use on the Taith website, social media, printed reports, pull up banners and other forms of advertising. We’d be looking for between 20-50 high quality images per request with minimal editing as we want the photos to feel authentic and not staged. The photo format should be JPEG or similar and include high resolution for print and web-ready versions. The photos obtained should, where possible, aim to reflect our strategy with a focus on people from underrepresented groups. The supplier will need to show sensitivity to vulnerable groups such as children or people with additional learning needs. Taith should retain full rights to use images as needed, ideally with full IP transfer or an exclusive, perpetual license. Create and/or provide stock images where necessary. Photographer must only use royalty-free or properly licensed elements (e.g., backgrounds, props) and provide documentation. The photographer will need to comply with GDPR.

CPV classifications

• 79961000 - Photographic services

Delivery regions

• UKL22 - Cardiff and Vale of Glamorgan

Lot value (estimated)

50000 GBP Excluding VAT

60000 GBP Including VAT

Sustainability

Small and medium-sized enterprises (SME)

Contract start date (estimated)

01 October 2025, 00:00AM

Contract end date (estimated)

30 September 2029, 23:59PM

Description of how multiple lots may be awarded

Supplier can win all lots.

Participation

Award criteria

Description

Creation of social media assets such as templates for Taith to use internally. Creation of short videos (30 seconds – 2 minutes) to explain elements of Taith in both Welsh and English. Ad hoc short animations. With regards to the video specifications, we’d be looking for high quality videos with a resolution minimum Full HD (1920x1080); ideally 4K for futureproofing. The video format should be compatible for use on our website, YouTube and social media (e.g. MP4, 1080p HD, 4K). All videos need to adhere to our organisation’s visual identity (e.g. logos, fonts, colours and tones). Music will be required for the videos (and on occasions voiceovers) these will need to be arranged by the supplier and need to be royalty-free or properly licensed music only. The videos need to meet accessibility requirements and will need to include subtitles in both English and Welsh. Taith should retain full rights (IP) to the final video and all raw footage unless otherwise agreed.

CPV classifications

• 79342100 - Direct marketing services

Delivery regions

• UKL22 - Cardiff and Vale of Glamorgan

Lot value (estimated)

50000 GBP Excluding VAT

60000 GBP Including VAT

Sustainability

Small and medium-sized enterprises (SME)

Contract start date (estimated)

01 October 2025, 00:00AM

Contract end date (estimated)

30 September 2029, 23:59PM

Description of how multiple lots may be awarded

Supplier can win all lots.

Participation

Description

Press / articles / copywriting – creating press releases and providing channels for us to get the press releases to the relevant media outlets, through your established networks and contacts. These are likely to be one-off items and required on an ad hoc basis. Development of campaigns and supporting liaison with media contacts. Outputs will be required in Welsh and English. The programme has a developed communications strategy but there may be a need in the future to work with an external provider to develop the communications strategy further.

CPV classifications

• 79416000 - Public relations services

Delivery regions

• UKL22 - Cardiff and Vale of Glamorgan

Award criteria

Type: quality

Name

Quality

Description

Quality

Weighting: 70.00

Weighting type: percentageExact

Type: quality

Name

ESG

Description

ESG

Weighting: 10.00

Weighting type: percentageExact

Type: price

Name

Price

Description

Price

Weighting: 20.00

Weighting type: percentageExact

Award criteria

Type: quality

Name

Quality

Description

Quality

Weighting: 70.00

Weighting type: percentageExact

Type: quality

Name

ESG

Description

ESG

Weighting: 10.00

Weighting type: percentageExact

Type: price

Name

Price

Description

Price

Weighting: 20.00

Weighting type: percentageExact

Lot value (estimated)

50000 GBP Excluding VAT

60000 GBP Including VAT

Sustainability

Small and medium-sized enterprises (SME)

Contract start date (estimated)

01 October 2025, 00:00AM

Contract end date (estimated)

30 September 2029, 23:59PM

Description of how multiple lots may be awarded

Supplier can win all lots.

Participation

Award criteria

Description

Taith will be looking to continue with its current branding but may require updates to branding guidelines and to the branding styles and designs as needed. Taith is also looking for development of tangible media products such as, merchandise, pull-up banners, leaflets, infographics (for reports, social media and posters as examples) etc. These are likely to be one-off items and required on an ad hoc basis. All designs must align with Taith’s brand guidelines and fit with our tone and style. The designs need to meet accessibility best practices particularly in relation to high colour contrast, readable font sizes and to be screen reader friendly. The design format should be JPEG or similar and include high resolution for print and web-ready versions. Within Taith we use Canva, and when working on editable files, we would need the original working files in this format. The designs should aim to reflect our strategy with a focus on people from underrepresented groups. All outputs will be required in Welsh and English. Taith should retain full rights (IP) to the designs and any stock images must be royalty-free or appropriately licensed.

CPV classifications

• 79822500 - Graphic design services

Delivery regions

• UKL22 - Cardiff and Vale of Glamorgan

Lot value (estimated)

50000 GBP Excluding VAT

60000 GBP Including VAT

Sustainability

Small and medium-sized enterprises (SME)

Contract start date (estimated)

01 October 2025, 00:00AM

Contract end date (estimated)

30 September 2029, 23:59PM

Description of how multiple lots may be awarded

Supplier can win all lots.

Participation

Participation

Award criteria