Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Hull City Council
168524345
The Guildhall, Alfred Gelder Street
Hull
HU1 2AA
UK
E-mail: Procurementteam@hullcc.gov.uk
NUTS: UKE11
Internet address(es)
Main address: https://www.hull.gov.uk/
Address of the buyer profile: https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/104102
I.4) Type of the contracting authority
Regional or local authority
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Best Start in Life - Evidenced Based Digital Home Learning Application
Reference number: PM26
II.1.2) Main CPV code
72260000
II.1.3) Type of contract
Services
II.1.4) Short description
Hull City Council (The Authority) has awarded a contract to (Company number 08977183), through the Government Commercial Agency framework, RM6200, Artificial Intelligence Dynamic Purchasing Services to ensure compliance with the Public Contract Regulations 2015, for the provision of an online solution that promotes the Home Learning Environment (HLE) as part of the Best Start in Life Funding (BSIL) for an initial period of 3 years with an option to extend for a period of up to a maximum of 2 x 12 months periods to the value of £100,000.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
100 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
72261000
72265000
72266000
72267000
72268000
II.2.3) Place of performance
NUTS code:
UKE11
II.2.4) Description of the procurement
Hull City Council (The Authority) has awarded a contract to (Company number 08977183), through the Government Commercial Agency framework, RM6200, Artificial Intelligence Dynamic Purchasing Services to ensure compliance with the Public Contract Regulations 2015, for the provision of an online solution that promotes the Home Learning Environment (HLE) as part of the Best Start in Life Funding (BSIL) for an initial period of 3 years with an option to extend for a period of up to a maximum of 2 x 12 months periods to the value of £100,000.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 100
Price
/ Weighting:
0
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend for 2 periods of 12 months
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Award of a contract without prior publication of a call for competition
Justification for selected award procedure:
The procurement falls outside the scope of application of the Directive
Explanation
Mini-competition through GCA framework.
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
Section V: Award of contract
Contract No: 1
Title: Best Start in Life - Evidenced Based Digital Home Learning Application
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
22/06/2026
V.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
EasyPeasy
08977183
X+Why, People's Mission Hall, 20-30 Whitechapel Road
London
E1 1EW
UK
Telephone: +44 7787512225
E-mail: jen@easypeasyapp.com
NUTS: UKI42
Internet address(es)
URL: http://easypeasyapp.com
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 100 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Town Clerk
The Guildhall, Alfred Gelder Street
Hull
HU1 2AA
UK
VI.5) Date of dispatch of this notice
06/07/2026