Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
VisitScotland
Waverley Court, 4 East Market Street
Edinburgh
EH8 8BG
UK
Telephone: +44 1314722222
E-mail: augustine.toppo@visitscotland.com
NUTS: UK
Internet address(es)
Main address: http://www.visitscotland.org
Address of the buyer profile: https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00118
I.4) Type of the contracting authority
Other: Tourism NDPB
I.5) Main activity
Other: Tourism NDBP
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
UK Consumer Segmentation Research
Reference number: VSEH25029
II.1.2) Main CPV code
73000000
II.1.3) Type of contract
Services
II.1.4) Short description
The overall aim of this research is to update the domestic segmentation model for Scotland and its regions.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
104 640.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
73000000
73110000
II.2.3) Place of performance
NUTS code:
UKM
Main site or place of performance:
Edinburgh
II.2.4) Description of the procurement
The overall aim of this research is to update the domestic segmentation model for Scotland and its regions.
II.2.5) Award criteria
Quality criterion: Understanding of the requirement
/ Weighting: 15
Quality criterion: Overall Research approach and methodology
/ Weighting: 25
Quality criterion: Innovation and creativity of approach
/ Weighting: 15
Quality criterion: Applied experience/knowledge of project team
/ Weighting: 5
Price
/ Weighting:
40
II.2.11) Information about options
Options:
Yes
Description of options:
With an option to extend for a further 3 months, if required, based on innovation and methodology of the successful tender
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Economic operators may be excluded from this competition if they are in any of the situations referred to in the regulation 58 of the Public Contracts (Scotland) Regulation 2015.
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2025/S 000-070834
Section V: Award of contract
Contract No: VSEH25029
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
04/02/2026
V.2.2) Information about tenders
Number of tenders received: 9
Number of tenders received from SMEs: 8
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 9
Number of tenders received by electronic means: 9
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Decision House
9 Hampden Road
High Wycombe
HP13 6SZ
UK
Telephone: +44 7824517446
NUTS: UKJ13
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 104 640.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
Question 2A.17 – Form of Participation (Notably as part of a group, consortium, joint venture or similar)
Any contract will be entered into with the nominated lead organisation and all members of the consortium, who will in these circumstances each be required to execute said contract together with all ancillary documentation, evidencing their joint and several liabilities in respect of the obligations and liabilities of the contract. It will be for members of the consortium to sort out their respective duties and liabilities amongst each other. For administrative purposes, any associated documentation will be sent to the nominated lead organisation.
Question 2D.1.2 – If a substantial proportion of the work would go to a subcontractor, we may ask for a completed SPD form for those subcontractors (only Sections A and B of Part II and Part III will
be requested). We will advise bidders if we require this information prior to the subcontractor commencing work on the contract.
(SC Ref:837172)
VI.4) Procedures for review
VI.4.1) Review body
Sheriff Court (Edinburgh)
27 Chambers Street
Edinburgh
EH1 1LB
UK
VI.5) Date of dispatch of this notice
10/07/2026