Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
British Tourist Authority t/a VisitBritain/VisitEngland
Victoria Square House, Victoria Square
Birmingham
B2 4AJ
UK
Contact person: Procurement Team
E-mail: procurement@visitbritain.org
NUTS: UKG31
Internet address(es)
Main address: https://www.visitbritain.com/en
Address of the buyer profile: https://visitbritain.force.com/s/Welcome
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Tourism
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
BTA2200 Strategic media buying & planning services
II.1.2) Main CPV code
79341000
II.1.3) Type of contract
Services
II.1.4) Short description
Strategic Media Buying and planning services call-off contract under GCA's RM6364 Media and Creative Services Lot 1 Media Strategy, Planning and Buying
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
60 000 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Strategic Media Buying and planning services call-off contract under GCA's RM6364 Media and Creative Services Lot 1 Media Strategy, Planning and Buying
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Award of a contract without prior publication of a call for competition
Justification for selected award procedure:
The procurement falls outside the scope of application of the Directive
Explanation
This requirement was procured using a direct award without competition using the GCA (was CCS), Media and Creative Services framework RM6364: Lot 1 which includes one supplier Wavemaker trading as WPP650.
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
14/06/2026
V.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
WAVEMAKER LIMITED Trading as WPP650.
Sea Containers, 18 Upper Ground, London, SE1 9ET
London
SE1 9ET
UK
E-mail: oliver.garner@wppmedia.com
NUTS: UK
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 60 000 000.00
GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted
Value or proportion likely to be subcontracted to third parties
Value excluding VAT: 3 750 000.00 GBP
Short description of the part of the contract to be subcontracted:
Kinetic Worldwide trading as WPP OOH – Poster services. Fifty Technology Ltd - technology-first media partner, delivering strategy, planning and activation through proprietary data and AI
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
British Tourist Authority t/a VisitBritain/VisitEngland
Victoria Square House, Victoria Square
Birmingham
B2 4AJ
UK
E-mail: procurement@visitbritain.org
Internet address(es)
URL: https://www.visitbritain.com/en
VI.4.2) Body responsible for mediation procedures
British Tourist Authority t/a VisitBritain/VisitEngland
Victoria Square House, Victoria Square
Birmingham
B2 4AJ
UK
E-mail: procurement@visitbritain.org
Internet address(es)
URL: https://www.visitbritain.com/en
VI.4.4) Service from which information about the review procedure may be obtained
British Tourist Authority t/a VisitBritain/VisitEngland
Victoria Square House, Victoria Square
Birmingham
B2 4AJ
UK
E-mail: procurement@visitbritain.org
Internet address(es)
URL: https://www.visitbritain.com/en
VI.5) Date of dispatch of this notice
13/07/2026