Carmarthenshire County Council intends to appoint suitably experienced exhibition lead design consultant(s) for the “Pendine Through Time” permanent exhibition for the Museum of Land Speed. The Museum of Land Speed opened in May 2023 in a new premises, replacing an earlier museum, operating from 1996 to 2018. The museum is a key feature of the Pendine Attractor, a development to support year-round tourism in a rural coastal economy. Post-opening, steps have been taken to identify what works well and areas for improvement. Public engagement, customer feedback, and audits have identified four clear steps that will transform the visitor experience in accessibility, placemaking, and storytelling.
The four interdependent project activities are:
1. Creating a permanent ‘Pendine Through Time’ exhibition in a 54m² gallery adjoining the Land Speed permanent gallery, which is to be designed with and for target audiences
2. Enhancing the visitor welcome in the museum reception to insert a terminal for visitors to explore digitised material collected from the community
3. Renewing aspects of the land speed exhibition interactive offer to complement the new display and to increase accessibility and improve user experience
4. Enhance the museum's visibility in its surroundings and create an exciting presence in Pendine that engages visitors and reflects the museum’s brand and theme.
We are seeking a supplier who will manage specialist subcontractors as follows:
CONTENT DEVELOPMENT, EXHIBITION DESIGN AND PROJECT MANAGEMENT: This includes “Pendine Through Time” interpretation, translation and design; design of new insertions into Land Speed exhibition and interactive design; design associated with the digitised collections access point terminal addition to the museum reception; and project management, including coordination of subcontractors, liaison with Council services, and health & safety. Indicative value £51,370.
INTERACTIVE DESIGN & PRODUCTION: this includes “Pendine Through Time” joinery and install; adaptation of 4 no. interactives to improve accessibility; design and build 3 no. new interactives (aerodynamic cycling, build and engine, right tool for the job). Indicative value £109,000
AUDIO VISUAL DESIGN & PRODUCTION: content development and delivery method for an audio described museum guide; digital integration for new interactives; and software, hardware and installation of 2 no. digital collections access terminals. Indicative value £40,130
GRAPHIC DESIGN & PRODUCTION: All “Pendine Through Time” exhibition graphic design, production & install; additions (new panels and accessible visitor information formats) to Land Speed exhibition interpretation; graphics for new collections access terminal in museum reception; family friendly museum mascot & illustrations. Indicative value £44,000
WAYFINDING: design, manufacture, planning consents, and installation of external welcome and wayfinding signage; “Instagrammable” feature. Indicative value £63,500.
SHOWCASES & ON-GALLERY FURNITURE: indicative value £42,000
The maximum project budget of £350,000 is allocated across two financial years, allocated as £100,000 in 2026/27, and £250,000 in 2027/8.
Procurement strategy: Single supplier who will manage specialist subcontractors.
Further details, including procurement approach, scope refinement, and timelines, will be provided in the future tender documentation.