Contract award notice
Results of the procurement procedure
Section I: Contracting
authority
I.1) Name and addresses
The ExtraCare Charitable Trust
7 Harry Weston Road, Binley Business Park
Coventry
CV3 2SN
UK
Contact person: Rebecca Devaney
E-mail: rebecca.devaney@extracare.org.uk
NUTS: UK
Internet address(es)
Main address: https://www.extracare.org.uk
I.4) Type of the contracting authority
Other: Charitable Trust
I.5) Main activity
Other: 10
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Framework Agreement for the Provision of On and Off-line Marketing, Media and Stakeholder Engagement Services
Reference number: RD-JAN-MARKETING-2018
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
ExtraCare Charitable Trust are conducting an OJEU tender for the Framework Agreement for the Provision of On and Off-line Marketing, Media and Stakeholder Engagement Services. This tender is split into 5 lots:
Lot 1: Digital – Web Design and Hosting
Lot 2: Digital – Web Marketing Strategy and Analysis
Lot 3: Marketing Strategy and Engagement
Lot 4: Media Relations
Lot 5: Stakeholder – Specialist Engagement.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
1.20
GBP
II.2) Description
Lot No: Lot 2
II.2.1) Title
Web Marketing, Strategy and Analysis
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
II.2.4) Description of the procurement
Summary: Campaign strategy and analysis Development and management of SEO/PPC campaigns Monitoring and reporting of website visits/traffic (e.g. Google Analytics /similar software) Social media analysis and strategy.
II.2.5) Award criteria
Quality criterion: Various quality driven criteria
/ Weighting: 75
Price
/ Weighting:
25
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Lot No: Lot 5
II.2.1) Title
Stakeholders – Specialist Engagement
II.2.2) Additional CPV code(s)
72413000
72413000
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
II.2.4) Description of the procurement
Summary: Marketing / public relations intelligence linked to: Local and National Government Older Housing Sector (Commercial and not for profit) Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing and lifestyle Research, strategy, planning, implementation and monitoring linked to media, briefing, award, conference, round table, opportunities related to: Government, Local Authority NHS and Health Partners Trade Bodies (Housing, Social Care and Health) Regulators Award Bodies Sector Conferences (Housing, Social Care and Health) Sector Media (Housing, Social Care and Health) Event strategy linked to all of the above.
II.2.5) Award criteria
Quality criterion: Various quality criteria
/ Weighting: 75
Price
/ Weighting:
25
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Lot No: Lot 3
II.2.1) Title
Marketing Strategy and Engagement
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
II.2.4) Description of the procurement
Summary: Marketing Intelligence linked to: Older Housing Sector (Commercial and not for profit) Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing and lifestyle) Research, strategy, planning, implementation and monitoring linked to target audiences Design and production of print and digital marketing and communications tools including: Brochures, magazines, newsletters, adverts, reports, corporate publications, presentations Display stands and promotional materials Signage and external building / street branding Branding and visual identities — output of branded tools across print and digital platforms Marketing and editorial copy Photography Film production and post production — Concept to script to directing, editing and motion graphics: case studies, promotional films Event strategy, creation, management and implementation Advertising campaign strategy, buying, negotiations, placement, copy, design and production, monitoring Asset storage (e.g. signage, equipment).
II.2.5) Award criteria
Quality criterion: Various quality criteria
/ Weighting: 75
Price
/ Weighting:
25
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Lot No: Lot 4
II.2.1) Title
Media Relations
II.2.2) Additional CPV code(s)
79416000
79416000
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
II.2.4) Description of the procurement
Summary: Media Relations intelligence linked to: Older Housing Sector (Commercial and not for profit) Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing and lifestyle Research, strategy, planning, implementation and monitoring linked to target audiences Strategy, planning and delivery Writing on and off line press releases, articles, features, newsletters, in-house magazines, pamphlets, blogs, presentations, speeches, briefings and comment Creating briefs and selling in stories to journalists Interviewing spokespeople, customers and creating case studies Drawing up target media lists and contacts and reporting/evaluation Development of a social media strategy and implementation linked to press issues Assist with the charity’s response to crisis media enquiries Oversee production of visual (film / video / photography), audio and electronic material, including preparation of information for intranet and website.
II.2.5) Award criteria
Quality criterion: Various quality driven criteria
/ Weighting: 75
Price
/ Weighting:
25
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Lot No: Lot 1
II.2.1) Title
Wed Design & Hosting
II.2.2) Additional CPV code(s)
72413000
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
II.2.4) Description of the procurement
Summary: Website design, development and build for content managed websites (including equivalent to Umbraco) Development of online/multimedia tools such as interactive PDFs, on-line magazines, animations and Apps Web maintenance Web hosting Creation of E-commerce platforms.
II.2.5) Award criteria
Quality criterion: Various quality criteria
/ Weighting: 75
Price
/ Weighting:
25
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2018/S 008-014351
Section V: Award of contract
Lot No: Lot 1
Contract No: 2018/S 005-007233 (short version 7233-2018)
Title: Digital Web Design and Hosting Contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
29/05/2018
V.2.2) Information about tenders
Number of tenders received: 8
Number of tenders received from SMEs: 8
Number of tenders received by electronic means: 8
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
SEO Works
Metis Unit 1, 1 Scotland street
Sheffield
S3 7AT
UK
E-mail: ben@seoworks.co.uk
NUTS: UK
Internet address(es)
URL: https://www.seoworks.co.uk/
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Digital By Default
Fradley Junction
Fradley Junction, Alrewas, Staffordshire
DE13 7DN
UK
E-mail: simon@wearedigitalbydefault.co.uk
NUTS: UK
Internet address(es)
URL: https://www.wearedigitalbydefault.co.uk/
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
zoo
NJHCo, Suite 1 The Sanctuary, 23 oak hill grove
London
UK
E-mail: jon.bowles@zoocomms.com
NUTS: UK
Internet address(es)
URL: https://www.zoocomms.com/
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 400 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: Lot 2
Contract No: 2018/S 005-007233 (short version 7233-2018)
Title: Digital Web Marketing Strategy and Analysis Contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
29/05/2018
V.2.2) Information about tenders
Number of tenders received: 13
Number of tenders received from SMEs: 13
Number of tenders received by electronic means: 13
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
SEO Works
Scotland Road
Sheffield
S3 7AT
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Voiceboxx
261 Alcester Road
Birmingham
B14 6DT
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
HCL
Keele University Science Park
Keel
ST5 5NB
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Anything is Possible
3 Deanway
Brighton
BN3 6DG
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Verve
24 Old Bond Street
London
W1S 4AP
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 200 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: Lot 3
Contract No: 2018/S 005-007233 (short version 7233-2018)
Title: Marketing Strategy and Engagement contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
29/05/2018
V.2.2) Information about tenders
Number of tenders received: 12
Number of tenders received from SMEs: 12
Number of tenders received by electronic means: 12
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Voiceboxx
London
London
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
HCL
Keele University Science Park
Keele
ST5 5NB
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Switch
9 Sovereign Court
Birmingham
B1 3JR
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Creative Bridge
4 Mere Lane
Lutterworth
LE174JH
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 200 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: Lot 4
Contract No: 2018/S 005-007233 (short version 7233-2018)
Title: Media Relations contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
29/05/2018
V.2.2) Information about tenders
Number of tenders received: 11
Number of tenders received from SMEs: 11
Number of tenders received by electronic means: 11
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Creative Bridge
4 Mere Lane
Lutterworth
LE17 4JH
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
See Media
Bunns Lane
London
NW1 2DQ
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
BECG
Garnier Road
Winchester
S023 9QG
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
JBP
34 Smith Square
London
SW1P 3HL
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Real People
16 Brookbank Close,
Cheltenham
GL50 3NA
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 20 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: Lot 5
Contract No: 2018/S 005-007233 (short version 7233-2018)
Title: Stakeholder Specialist Engagement
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
29/05/2018
V.2.2) Information about tenders
Number of tenders received: 7
Number of tenders received from SMEs: 7
Number of tenders received by electronic means: 7
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Creative Bridge
4 Mere Lane
Lutterworth
LE17 2DQ
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
See Media
Bunns Lane
London
NW7 2DQ
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
BECG
Garnier Road
Winchester
S023 9QG
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
JBP
34 Smith Square
Bristol
SW1P 3HL
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Connect Public Affairs
1 Grove Place
London
MK40 3JJ
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 200 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Royal Courts of Justice
WC2A 2LL
Coventry
WC2A 2LL
UK
VI.4.2) Body responsible for mediation procedures
ExtraCare Charitable Trust
CV3 2SN
Coventry
CV3 2SN
UK
E-mail: rebecca.devaney@extracare.org.uk
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.4.4) Service from which information about the review procedure may be obtained
The ExtraCare Charitable Trust
7 Harry Weston Road, Binley Business Park
Coventry
CV3 2SN
UK
E-mail: rebecca.devaney@extracare.org.uk
Internet address(es)
URL: https://www.extracare.org.uk
VI.5) Date of dispatch of this notice
13/06/2018