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Contract Award Notice

Media Buying

  • First published: 26 June 2018
  • Last modified: 26 June 2018
  • Version: N/A
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  • This file may not be fully accessible.

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The buyer is not using this website to administer the notice.

To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

Contents

Summary

OCID:
Published by:
Crown Commercial Service
Authority ID:
AA25880
Publication date:
26 June 2018
Deadline date:
-
Notice type:
Contract Award Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

This Framework Agreement will provide central government (and the wider public sector) with a new, open and transparent approach for the media buying agency, to provide the best possible outcomes for communication campaigns whilst providing value for the taxpayer. The successful media buying agency will provide excellent customer service, as well as delivering value for money. They will work in partnership with media buying agencies to deliver the media buying aspect of fully integrated campaigns for government.

Full notice text

Contract award notice

Results of the procurement procedure

Section I: Contracting authority

I.1) Name and addresses

The minister of the Cabinet Office acting through Crown Commercial Service

9th Floor The Capital

Liverpool

L3 9PP

UK

Telephone: +44 3450103503

E-mail: supplier@crowncommercial.gov.uk

NUTS: UK

Internet address(es)

Main address: https://ww.gov.uk/ccs

Address of the buyer profile: https://crowncommercialservice.bravosolution.co.uk

I.2) Joint procurement

The contract is awarded by a central purchasing body

I.4) Type of the contracting authority

Ministry or any other national or federal authority, including their regional or local subdivisions

I.5) Main activity

General public services

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

Media Buying

Reference number: RM6003

II.1.2) Main CPV code

79341000

 

II.1.3) Type of contract

Services

II.1.4) Short description

This Framework Agreement will provide central government (and the wider public sector) with a new, open and transparent approach for the media buying agency, to provide the best possible outcomes for communication campaigns whilst providing value for the taxpayer.

II.1.6) Information about lots

This contract is divided into lots: No

II.1.7) Total value of the procurement

Value excluding VAT: 800 000 000.00  GBP

II.2) Description

II.2.2) Additional CPV code(s)

79341400

92200000

92220000

II.2.3) Place of performance

NUTS code:

UK

II.2.4) Description of the procurement

This Framework Agreement will provide central government (and the wider public sector) with a new, open and transparent approach for the media buying agency, to provide the best possible outcomes for communication campaigns whilst providing value for the taxpayer. The successful media buying agency will provide excellent customer service, as well as delivering value for money. They will work in partnership with media buying agencies to deliver the media buying aspect of fully integrated campaigns for government.

II.2.5) Award criteria

Quality criterion: Quality / Weighting: 90

Price / Weighting:  10

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.3) Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.1) Previous publication concerning this procedure

Notice number in the OJ S:

2018/S 031-067788

IV.2.9) Information about termination of call for competition in the form of a prior information notice

The contracting authority will not award any further contracts based on the above prior information notice

Section V: Award of contract

Lot No: Lot 1

Title: Media Buying

A contract/lot is awarded: Yes

V.2 Award of contract

V.2.1) Date of conclusion of the contract

22/05/2018

V.2.2) Information about tenders

Number of tenders received: 4

Number of tenders received by electronic means: 4

The contract has been awarded to a group of economic operators: No

V.2.3) Name and address of the contractor

Manning Gottleib OMD

85 Strand

London

WC2R 0DW

UK

NUTS: UK

The contractor is an SME: No

V.2.4) Information on value of the contract/lot (excluding VAT)

Total value of the contract/lot: : 800 000 000.00  GBP

V.2.5) Information about subcontracting

The contract is likely to be subcontracted

Short description of the part of the contract to be subcontracted:

Number of tenders received from SMEs: (SME – as defined in Commission Recommendation 2003/361/EC): 0

Number of tenders received from tenderers from other EU Member States: 0

Number of tenders received from tenderers from non-EU Member States: 0

Section VI: Complementary information

VI.3) Additional information

The value provided in Section II1.7 is only an estimate. We cannot guarantee to suppliers any business through this Commercial Agreement. As part of this Contract Award Notice, the following documents can be accessed at;

https://www.contractsfinder.service.gov.uk/Notice/b40d897d-5b25-47b7-9871-f297df9328da

1) Redacted Commercial Agreement

VI.4) Procedures for review

VI.4.1) Review body

The Minister for the Cabinet Office acting through Crown Commercial

9th Floor The Capital

Liverpool

L3 9PP

UK

Telephone: +44 3450103503

E-mail: supplier@crowncommercial.gov.uk

VI.5) Date of dispatch of this notice

22/06/2018

Coding

Commodity categories

ID Title Parent category
79341400 Advertising campaign services Advertising services
79341000 Advertising services Advertising and marketing services
92200000 Radio and television services Recreational, cultural and sporting services
92220000 Television services Radio and television services

Delivery locations

ID Description
100 UK - All

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
supplier@crowncommercial.gov.uk
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

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