Contract notice
Section I: Contracting
authority
I.1) Name and addresses
Harper Adams University
Newport
Newport
TF10 8NB
UK
Telephone: +44 1952815015
E-mail: harmishaw@harper-adams.ac.uk
NUTS: UKG2
Internet address(es)
Main address: https://www.harper-adams.ac.uk
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://suppliers.multiquote.com
Additional information can be obtained from another address:
Harper Adams University
Newport
Newport
TF10 8NB
UK
Telephone: +44 1952815015
E-mail: harmishaw@harper-adams.ac.uk
NUTS: UKG2
Internet address(es)
Main address: https://www.harper-adams.ac.uk
Tenders or requests to participate must be sent electronically to:
https://suppliers.multiquote.com
Tenders or requests to participate must be sent to the abovementioned address
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Marketing agency partnership tender
Reference number: CA5029 - MCD0618
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
The purpose of this tender is to seek a long term strategic and creative full service agency partner (or alliance of agencies) to work alongside the in house marketing team to continue the university brand journey and drive the key twin marketing objectives of profile and recruitment.
II.1.5) Estimated total value
Value excluding VAT:
1 125 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.2) Additional CPV code(s)
72413000
79341000
79340000
79415200
79341100
79822500
79416100
79416200
79416000
92111200
22462000
79961100
79341400
92111210
22460000
79413000
79341200
II.2.3) Place of performance
NUTS code:
UKG22
UKG2
UKG24
UKG21
Main site or place of performance:
Shropshire and Staffordshire
II.2.4) Description of the procurement
In Spring 2017 Harper Adams re-launched their brand proposition and identity across the key marketing communication channels, bringing the presentation of the Harper brand in line with the extended offer of today and also in tune with a rapidly growing world population that is increasingly preoccupied with sustainability of the world’s resources.
The purpose of this tender is to seek a long term strategic and creative full service agency partner (or alliance of agencies) to work alongside the in house marketing team to continue this brand journey and drive the key twin marketing objectives of profile and recruitment. Specifically the successful organisation will be required to support and add value across the marketing communications mix to raise the institutional profile and enhance the student journey - driving initial awareness and interest through to application, conversion and enrolment.
It is recognised that given the relative size and budgets of a university such as Harper.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
1 125 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 54
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
Yes
Description of options:
54 month(s) from the commencement date, with 18 initial month(s) and option to extend 3 x 12 month(s).
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
III.2) Conditions related to the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
30/07/2018
Local time: 10:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
IV.2.7) Conditions for opening of tenders
Date:
30/07/2018
Local time: 10:00
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
No
VI.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3) Additional information
VI.4) Procedures for review
VI.4.1) Review body
Harper Adams University
Edgmond
Newport
TF10 8NB
UK
Telephone: +44 1952815015
E-mail: harmishaw@harper-adams.ac.uk
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.5) Date of dispatch of this notice
27/06/2018