Social and other specific services – public contracts
Contract notice
Section I: Contracting
authority
I.1) Name and addresses
British Tourist Authority
151 Buckingham Palace Road
London
SW1W 9SZ
UK
Contact person: Matias Di Pasquale
E-mail: matias.dipasquale@visitbritain.org
NUTS: UKI
Internet address(es)
Main address: www.visitbritain.org
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-services./U592TR823E
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent electronically to:
https://www.delta-esourcing.com/tenders/UK-title/U592TR823E
Tenders or requests to participate must be sent to the abovementioned address
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Recreation, culture and religion
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
BTA 1154 — China Microgapping Campaign
Reference number: BTA 1154
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
Offers are invited from bidders who wish to form a partnership with VisitBritain.
Objectives and purpose:
— promote MicroGapping as a new concept of travel for Chinese students, their families and affluent Chinese BuzzSeekers,
— promote immersive and authentic travelling experiences across the UK and all seasons, generate additional visits and incremental tourism spend.
VisitBritain are looking for a financial services card provider to jointly promote our MicroGapping Campaign. This partner shall aim to:
1) Expand the reach the campaign through owned/earned channels, and potentially paid channels,
2) Provide data insights and analysis to inform campaign approach,
3) Encourage, enable and/or fulfil campaign audience’s spend (esp tourism spend) in the UK.
II.1.5) Estimated total value
Value excluding VAT:
500 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.3) Place of performance
NUTS code:
UKI
Main site or place of performance:
London.
II.2.4) Description of the procurement
Offers are invited from bidders who wish to form a partnership with VisitBritain
Objectives and purpose:
— promote MicroGapping as a new concept of travel for Chinese students, their families and affluent Chinese BuzzSeekers,
— promote immersive and authentic travelling experiences across the UK and all seasons, generate additional visits and incremental tourism spend.
VisitBritain are looking for a financial services card provider to jointly promote our MicroGapping Campaign. This partner shall aim to:
1) Expand the reach the campaign through owned/earned channels, and potentially paid channels;
2) Provide data insights and analysis to inform campaign approach;
3) Encourage, enable and/or fulfil campaign audience’s spend (esp tourism spend) in the UK.
II.2.6) Estimated value
Value excluding VAT:
500 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 36
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.4) Objective rules and criteria for participation
Suppliers must be registered on the dynamic partnership register.
III.2) Conditions related to the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
19/06/2019
Local time: 16:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
Section VI: Complementary information
VI.3) Additional information
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-services./U592TR823E
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/U592TR823E
Go Reference: GO-201966-PRO-14967953
VI.4) Procedures for review
VI.4.1) Review body
British Tourist Authority
151 Buckingham Palace Road
London
SW1W 9SZ
UK
E-mail: matias.dipasquale@visitbritain.org
Internet address(es)
URL: https://www.visitbritain.org/
VI.5) Date of dispatch of this notice
06/06/2019