Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
The British Broadcasting Corporation (BBC)
Broadcasting House, Portland Place
London
W1A 1AA
UK
Contact person: Hannah Stevenson
Telephone: +44 1234567890
E-mail: hannah.stevenson@bbc.co.uk
Fax: +44 1234567890
NUTS: UK
Internet address(es)
Main address: http://www.bbc.co.uk/supplying/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Broadcasting
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Media Strategy and Buying Services
Reference number: PROC 2019 06 HS
II.1.2) Main CPV code
79341400
II.1.3) Type of contract
Services
II.1.4) Short description
The BBC is responsible for ensuring that all audiences are aware of the programmes and services that their licence fee has funded and how they can access them to achieve maximum value from their licence fee. New digital behaviours, particularly for younger audiences, means that it is becoming increasingly challenging to reach young audiences solely through promotion on our owned media channels. Thus, it is essential, in order to fulfil our responsibilities, that we use paid for media channels to complement our owned media.
The BBC has therefore procured a media agency to manage the planning, buying and return on investment evaluation of external media activity, as well as delivering strategic insights and analysis of the wider emerging media market. This is critical to ensure we deliver value for money to the UK public.
The maximum contract duration is up to 4 years, with the annual contract value incorporating both the paid media budget and agency fees estimated at GBP 25 m p.a.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
100 000 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79341000
79342000
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
BBC sites across the UNITED KINGDOM.
II.2.4) Description of the procurement
For the BBC to meet its public service obligations, it is essential that all audiences are aware of the programmes and services that we create. To ensure that we reach all audiences effectively, particularly younger audiences who are spending less time on our owned platforms, we need to use paid for media alongside our owned media. Investing in paid media ensures we are able to engage critical audiences with the right reach and frequency to create awareness of the programmes and services they have paid for through their licence fee.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 65 %
Cost criterion: Commercials
/ Weighting: 35 %
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Competitive procedure with negotiation
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2019/S 153-377584
Section V: Award of contract
Contract No: PROC 2019 06 HS
Title: Media Strategy and Buying Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/06/2020
V.2.2) Information about tenders
Number of tenders received: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Havas Media Ltd
London
UK
NUTS: UK
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 100 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
In the case of technology requirements, the BBC may involve its technology partner (Atos IT Solutions and Services Ltd) to assist in the scoping and drafting of invitations to tender and/or the evaluation of tenders. However, the final decision as to which is the most economically advantageous (by reference to the award criteria) will be made by the BBC. The awarding authority reserves the right not to award a contract and to annul the procurement process at any stage. Tenders and all supporting documents must be priced in sterling and all payments will be made in sterling. The contract shall be subject to English law. The awarding authority does not bind itself to accept the lowest, or any tender and reserves the right to accept part of a tender unless the tenderer expressly stipulates otherwise in the tender document.
VI.4) Procedures for review
VI.4.1) Review body
Business and Property Courts of England and Wales — TCC
Rolls Building, 7 Rolls Building, Fetter Lane
London
EC4A 1NL
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
As stated in the Public Contracts Regulations 2015. The applicable review time limits shall be as stated in Regulations 92 and 93 Public Contracts Regulations 2015.
VI.4.4) Service from which information about the review procedure may be obtained
Business and Property Courts of England and Wales — TCC
Rolls Building, 7 Rolls Building, Fetter Lane
London
EC4A 1NL
UK
VI.5) Date of dispatch of this notice
03/06/2020