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Cymraeg

Contract Award Notice

1920-16-CA-JB Media Planning and Buying for Reputation and Student Recruitment Marketing

  • First published: 16 June 2020
  • Last modified: 16 June 2020
  • Version: N/A

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The buyer is not using this website to administer the notice.

To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

Contents

Summary

OCID:
Published by:
Sheffield Hallam University
Authority ID:
AA21409
Publication date:
16 June 2020
Deadline date:
-
Notice type:
Contract Award Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

The University seeks an agency that will, in summary:

— form a professional and effective relationship, committed to regular dialogue and review;

— offer informed, innovative and cost-effective advice on all aspects of media planning and buying;

— demonstrate the ability to:

• plan and deliver integrated media campaigns across a range of audiences in order to achieve agreed objectives within the higher education sector,

• procure media inventory, with the necessary professional standing to ensure the optimum price and placement can be negotiated across a range of channels — above and below the line — drawing on a range of factors such as (but not limited to) format, pricing rates, demographics, geographic and behavioural analysis,

• liaise with the University in-house marketing teams or appointed third party creative agencies to ensure campaigns are delivered effectively and on time;

— be conversant with all relevant technical and media specifications with up to date digital knowledge and expertise to effectively plan, optimise and evaluate campaigns;

— manage multiple work requests and deliver to brief and on time;

— take full accountability for service delivery and offer solutions to any challenges faced;

— take financial accountability for any issues that arise due to an error caused by the agency;

— ensure all media activity is optimised, trackable and able to deliver measurable results, in a transparent way and is fully costed in order to achieve the agreed objectives and inform future activities;

— query the quality of copy and/or choice of media where this appears to be unnecessarily costly or inappropriate and provide corrective advice, including the preparation of edited/improved copy;

— query anything which may not comply with equal opportunities/disability, discrimination legislation, the social value act or any other related legislation affecting recruitment activities. The pre-publication approval of the department concerned must be obtained by the agency for any amendments to copy

Service/solution expectations

The University requires an agency that will proactively support and work in partnership the Marketing Department. In scope are all media planning and buying activities across prospective student recruitment marketing and all brand level marketing. Out of scope is lead generation business to business marketing, paid search activity across all audiences and social media paid campaigns which are done in-house.

Specifically, it will seek an agency that will, in summary:

— form a professional and effective relationship, committed to regular dialogue and reviews;

— offer informed, innovative and cost-effective advice on all aspects of media planning and buying;

— manage multiple work requests and deliver to brief and on time;

— take full accountability for service delivery and offer solutions to any challenges faced;

— take financial accountability for any issues that arise due to an error caused by the agency;

— track, measure and provide routine management information (MI) and analysis on the success and cost-effectiveness of all media;

— query the quality of copy and/or choice of media where this appears to be unnecessarily costly or inappropriate and provide corrective advice, including the preparation of edited/ improved copy;

— query anything which may not comply with equal opportunities/disability, discrimination legislation, the social value act or any other related legislation affecting recruitment activities. The pre-publication approval of the department concerned must be obtained by the agency for any amendments to copy.

Full notice text

Contract award notice

Results of the procurement procedure

Section I: Contracting entity

I.1) Name and addresses

Sheffield Hallam University

Howard Street

Sheffield

S1 1WB

UK

Contact person: All communication via https://in-tendhost.co.uk/sheffieldhallamuniversity ref. 1920-16-CA-JB

E-mail: strategicprocurement@shu.ac.uk

NUTS: UKE32

Internet address(es)

Main address: www.shu.ac.uk

I.4) Type of the contracting authority

Body governed by public law

I.5) Main activity

Education

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

1920-16-CA-JB Media Planning and Buying for Reputation and Student Recruitment Marketing

Reference number: 1920-16-CA-JB

II.1.2) Main CPV code

79340000

 

II.1.3) Type of contract

Services

II.1.4) Short description

The University is seeking to appoint a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include:

— delivering student recruitment success and engagement across pre-applicant, applicant, student and alumni audiences, in line with academic and financial targets globally;

— raising the profile and enhancing the reputation of the University through institutional positioning and research impact;

— promoting the new University brand campaign achieving stand out and cut through in our competitive market place.

The appointed agency will work with two central marketing teams — the prospective student marketing team and the strategic marketing team.

All references to ‘the University’ include all wholly owned subsidiaries of the University, including but not limited to SHU Law.

II.1.6) Information about lots

This contract is divided into lots: No

II.1.7) Total value of the procurement

Value excluding VAT: 2 500 000.00  EUR

II.2) Description

II.2.2) Additional CPV code(s)

79342000

II.2.3) Place of performance

NUTS code:

UKE32


Main site or place of performance:

Sheffield, UK.

II.2.4) Description of the procurement

The University seeks an agency that will, in summary:

— form a professional and effective relationship, committed to regular dialogue and review;

— offer informed, innovative and cost-effective advice on all aspects of media planning and buying;

— demonstrate the ability to:

• plan and deliver integrated media campaigns across a range of audiences in order to achieve agreed objectives within the higher education sector,

• procure media inventory, with the necessary professional standing to ensure the optimum price and placement can be negotiated across a range of channels — above and below the line — drawing on a range of factors such as (but not limited to) format, pricing rates, demographics, geographic and behavioural analysis,

• liaise with the University in-house marketing teams or appointed third party creative agencies to ensure campaigns are delivered effectively and on time;

— be conversant with all relevant technical and media specifications with up to date digital knowledge and expertise to effectively plan, optimise and evaluate campaigns;

— manage multiple work requests and deliver to brief and on time;

— take full accountability for service delivery and offer solutions to any challenges faced;

— take financial accountability for any issues that arise due to an error caused by the agency;

— ensure all media activity is optimised, trackable and able to deliver measurable results, in a transparent way and is fully costed in order to achieve the agreed objectives and inform future activities;

— query the quality of copy and/or choice of media where this appears to be unnecessarily costly or inappropriate and provide corrective advice, including the preparation of edited/improved copy;

— query anything which may not comply with equal opportunities/disability, discrimination legislation, the social value act or any other related legislation affecting recruitment activities. The pre-publication approval of the department concerned must be obtained by the agency for any amendments to copy

Service/solution expectations

The University requires an agency that will proactively support and work in partnership the Marketing Department. In scope are all media planning and buying activities across prospective student recruitment marketing and all brand level marketing. Out of scope is lead generation business to business marketing, paid search activity across all audiences and social media paid campaigns which are done in-house.

Specifically, it will seek an agency that will, in summary:

— form a professional and effective relationship, committed to regular dialogue and reviews;

— offer informed, innovative and cost-effective advice on all aspects of media planning and buying;

— manage multiple work requests and deliver to brief and on time;

— take full accountability for service delivery and offer solutions to any challenges faced;

— take financial accountability for any issues that arise due to an error caused by the agency;

— track, measure and provide routine management information (MI) and analysis on the success and cost-effectiveness of all media;

— query the quality of copy and/or choice of media where this appears to be unnecessarily costly or inappropriate and provide corrective advice, including the preparation of edited/ improved copy;

— query anything which may not comply with equal opportunities/disability, discrimination legislation, the social value act or any other related legislation affecting recruitment activities. The pre-publication approval of the department concerned must be obtained by the agency for any amendments to copy.

II.2.5) Award criteria

Quality criterion: Introductory statement / Weighting: 11.25

Quality criterion: Account management / Weighting: 6

Quality criterion: Evaluation / Weighting: 11.25

Quality criterion: Value for money / Weighting: 6

Quality criterion: Innovation and creativity / Weighting: 6

Quality criterion: Performance / Weighting: 6

Quality criterion: Process for task A / Weighting: 6

Quality criterion: Task B — Delivery of targets / Weighting: 6

Quality criterion: Student placement / Weighting: 1.5

Cost criterion: Project/account management / Weighting: 6

Cost criterion: Analysis and reporting / Weighting: 6

Cost criterion: Media planning/negotiation / Weighting: 6

Cost criterion: Media volume discount / Weighting: 4

Cost criterion: Spot buying discount / Weighting: 4

Cost criterion: Set up costs / Weighting: 4

Cost criterion: Ongoing optimisation costs / Weighting: 6

Cost criterion: Cost of tools to deliver any media, evaluation or reporting activity / Weighting: 4

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

IV.2.1) Previous publication concerning this procedure

Notice number in the OJ S:

2019/S 246-606291

Section V: Award of contract

Title: 1920-16-CA-JB Media Planning and Buying for Reputation and Student Recruitment Marketing

A contract/lot is awarded: Yes

V.2 Award of contract

V.2.1) Date of conclusion of the contract

05/06/2020

V.2.2) Information about tenders

Number of tenders received: 8

Number of tenders received from SMEs: 6

Number of tenders received from tenderers from EU Member States: 0

Number of tenders received from tenderers from non-EU Member States: 0

Number of tenders received by electronic means: 0

The contract has been awarded to a group of economic operators: No

V.2.3) Name and address of the contractor

Hybrid News Ltd

06993551

46-48 Queen Charlotte Street

Bristol

BS1 4HX

UK

NUTS: UKK11

The contractor is an SME: Yes

V.2.4) Information on value of the contract/lot (excluding VAT)

Initial estimated total value of the contract/lot:

Total value of the contract/lot: : 2 500 000.00  GBP

V.2.5) Information about subcontracting

Section VI: Complementary information

VI.3) Additional information

The value of the contract is approximate as some of the prices were illustrative and could be subject to variation, but when actual costs come in during contract they must be relative and proportionate to the illustrative cost.

VI.4) Procedures for review

VI.4.1) Review body

Sheffield Hallam Unversity — Legal Services

Howard Street

Sheffield

S1 1WB

UK

Internet address(es)

URL: www.shu.ac.uk

VI.5) Date of dispatch of this notice

12/06/2020

Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics
79342000 Marketing services Advertising and marketing services

Delivery locations

ID Description
100 UK - All

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
strategicprocurement@shu.ac.uk
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.
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