Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
University of Northampton
University Drive
Northampton
NN1 5PH
UK
Contact person: Julia Gough
Telephone: +44 1604892663
E-mail: julia.gough@northampton.ac.uk
NUTS: UKF24
Internet address(es)
Main address: www.northampton.ac.uk
Address of the buyer profile: https://in-tendhost.co.uk/universityofnorthampton/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
ITT265 Student Recruitment Media Buying Strategy Tender
Reference number: ITT265
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
The University of Northampton (UON) tendered for a media planning and buying agency. The UON was looking to promote brand awareness of its Undergraduate offering mainly within the UK and Europe but may include increasing awareness of UON to an international market, targeting specific territories such as South East Asia, Sub Sahara Africa and the Middle East. The agency is responsible for the strategic planning of all campaigns and making recommendations on the various media channels that are suitable for the target audience of 16 plus. Must be able to provide competitor reporting and provide recommendations on this information to inform current and future campaign developments and planning. Must have proven experience of working with multiple channels and multiple campaigns at the same time, this will include PPC, social, display (programmatic), broadcast (to include TV), OOH along with proven SEO experience.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
1 000 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79341000
79341400
79341100
II.2.3) Place of performance
NUTS code:
UKF24
Main site or place of performance:
Northampton.
II.2.4) Description of the procurement
The University of Northampton (UON) tendered for a media planning and buying agency. The value of the business was approximately GBP 1 900 000 per year, but is subject to variation which may depend on any future restrictions on the university’s budget during the term of the anticipated contract. As a higher education institution, the majority of our budget is allocated towards brand awareness and promoting UON’s undergraduate offering mainly within the UK and Europe. We will be looking at increasing our awareness of UON to an international market, therefore there may be additional in-country specific campaigns taking place overseas which will include targeting specific territories such as South East Asia and Sub Sahara Africa and the Middle East. The agency is responsible for the strategic planning of all campaigns, making recommendations on the various media channels that are suitable for the target audience of 16 plus. Must be at the forefront of any developments to existing channels and new channels and provide updates to UON on these channels as these come through. Provide competitor reporting along with analysis of competitors spend, channels, current creatives running and provide recommendations on this information to inform current and future campaign developments and planning. Must have proven experience of working with multiple channels and multiple campaigns at the same time, this will include PPC, social, display (programmatic), broadcast (to include TV), OOH along with proven SEO experience.
II.2.5) Award criteria
Quality criterion: Capability 40/Fit for purpose 25/Commercial 20
/ Weighting: 85
Cost criterion: Pricing
/ Weighting: 15
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Tender was published on https://in-tendhost.co.uk/universityofnorthampton/ Contract value in V.2.4) was an estimate based on GBP 1 900 000 per year for contract length. The university envisaged entering a 3-year contract with the option to extend the contract up to a further 1 year.
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2019/S 055-127332
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/08/2019
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Havas People Ltd
Havas House, Hermitage court, Hermitage Lane, Maidstone
Kent
ME16 9NT
UK
Telephone: +44 2070224000
NUTS: UKJ44
Internet address(es)
URL: www.havaspeople.com
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 1 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.5) Date of dispatch of this notice
18/06/2020