Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Quality Meat Scotland
The Rural Centre, West Mains
Ingliston
EH28 8NZ
UK
Contact person: Kirsty Fox
Telephone: +44 1315107926
E-mail: kfox@qmscotland.co.uk
NUTS: UKM75
Internet address(es)
Main address: http://www.qmscotland.co.uk
Address of the buyer profile: http://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA13202
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Other: NDPB
I.5) Main activity
Other: Responsible for helping the Scottish red meat sector improve its efficiency and profitability
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Quality Meat Scotland — Provision of Consumer PR Services
Reference number: QMS/ITT/CONSUMERPRSERVICES/2021
II.1.2) Main CPV code
79416000
II.1.3) Type of contract
Services
II.1.4) Short description
QMS Seeks to appoint a PR agency to deliver consumer campaigns and press office duties.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
540 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79416000
II.2.3) Place of performance
NUTS code:
UKM75
II.2.4) Description of the procurement
QMS seeks to appoint a consumer PR agency to deliver the seasonal campaign PR activation for ‘Make It’ to include but not limited to:
Influencers (micro and macro)
Recipe placement
Opinion pieces
Partnerships e.g. with restaurants, itison, food brands, etc
Sponsorship
Stunts/events
Broadcast
In addition, QMS requires its consumer PR agency to establish an ongoing press office for QMS acting as a front line between the media and the in-house PR team with a remit covering:
Ongoing relations with media outlets, journalists and personalities that resonate with our target audiences
Seeking opportunities that support our brands
Horizon scanning for reputational risks within the consumer landscape
Crisis management working in conjunction with our Industry and Corporate PR to ensure our reputation is protected within the consumer landscape
Communicating the positive work of our in-house teams to consumers covering:
Health and Education
Industry Development
Brands Integrity
To help QMS achieve the above, we require an agency who can prepare and present high quality, clear, concise and cost-effective activation of communications strategies and work in partnership with QMS’ Marketing and Communication team to ensure the best possible outcome for our three industry brands: Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork whilst keeping our brand essence of Meat with Integrity at the heart of our communications.
II.2.5) Award criteria
Quality criterion: Response to campaign brief 'Make It Summer 2021'
/ Weighting: 45
Quality criterion: Agency approach and account management
/ Weighting: 35
Quality criterion: Agency capacity and agility
/ Weighting: 20
Price
/ Weighting:
20
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2020/S 232-573935
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
08/06/2021
V.2.2) Information about tenders
Number of tenders received: 8
Number of tenders received from SMEs: 7
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 0
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Weber Shandwick
The Hub, 70 Pacific Quay
Glasgow
G51 1DZ
UK
Telephone: +44 7921337899
NUTS: UKM82
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 540 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
Economic operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland) Regulations 2015.
(SC Ref:656696)
VI.4) Procedures for review
VI.4.1) Review body
Edinburgh Sheriff Court
Sheriff Court House
Edinburgh
EH1 1LB
UK
VI.5) Date of dispatch of this notice
09/06/2021