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Notice Details

Title: Campaign to promote the achievements and security messages of the Slate Landscape of Northwest Wales
OCID: ocds-kuma6s-122412
Published by: Cyngor Gwynedd Council
Authority ID: AA0361
Publication Date: 23/06/2022
Deadline Date: 07/07/2022
Deadline Time: 12:00
Notice Type: Contract Notice
Has Documents: Yes
Has ESPD: No
Abstract: Commission Requirements:
The purpose of this commission is to appoint creative content creators and / or a company specializing in the field of digital marketing who can support us in promoting the achievements of WHS and security messaging during 2022/2023. The successful candidate will be expected to create, manage and monitor a digital promotional campaign.
In addition, the successful candidate will need to produce creative and varied content and upload content on Wales Slate social media accounts such as Facebook, Twitter and Instagram, in both Welsh and English.
The commission's main tasks and outputs are as follows:
o Create effective and unique organic digital promotional campaigns that will attract attention and raise awareness of the messages on Wales Slate social media such as Facebook, Twitter and Instagram;
o Create positive messages on social media and through press releases about the achievement of the World Heritage Site through the LleCHI project (National Lottery Heritage Fund, Arloesi Gwynedd Wledig and the Snowdonia Partnership and Conservation work in progress) events, community projects, Heritage Lottery Fund sponsorship, interpretation installation etc.
o Use #llechicymru #walesslate for the direct work of Wales Slate or #mwynallechi #morethanslate for anything that deals with the industry in a different context indirectly to the designation
o Create original and unique digital assets using photos, video, Gifs, graphics and text. There are assets available such as photos and videos, but the successful candidate may need to source further photos and videos.
o Create at least two original posts a week with the aim of generating high levels of engagement and reach, which will also include at least:
• one post a month for 'Slate People', Slate People | LLECHI CYMRU
• one post a month for visiting and respecting the landscape safely
• one fact and picture a month for one of six WHS areas
o Use the Wales Slate themes and key messages from the Interpretation Strategy and Marketing Guide to create posts
o Use information from the Slate Landscape Enjoyment report by Snowdonia Active to create effective and engaging safety messages to share weekly (enclosed).
o Promote messages from the Gwynedd Slate Communities: Care and Conservation document and the community events that will be organised to coincide with the launch of the document
o Share content from other accounts that belong to or support the WHS eg, National Slate Museum, Talyllyn Railway, Porthmadog Maritime Museum etc.
o publicise any other relevant content / information on social media / that we have received.
o Assist the Wales Slate Team in monitoring the accounts, responding to queries / comments, concealing any inappropriate, unacceptable and abusive comments;
o Promote specific dates in the UNESCO Calendar / World Heritage Site eg One year since the North West Wales Slate Landscape Designation as a World Heritage Site 28 July 2022, 50 years World Heritage Convention 26 November 2022, International World Heritage Day 18 April 2023 etc
You will need to ensure that:
o content is bilingual;
o rights are in place to use any images;
o public access is permitted to sites before sharing information
o content is as agreed at meetings to ensure consistency with messages;
o other relevant accounts (which cover the whole of Gwynedd) are tagged, including Gwynedd Council, Snowdonia Mountains and Coast, Snowdonia National Park to reach a wider audience, and to maximize engagement and reach of messages;
o any publication is in accordance with Covid-19 guidelines (bearing in mind that guidelines and restrictions may vary during the contract period);
The successful candidate will be expected to reach and report on the following outputs during the commission period:
• Create at least two original posts a week with the aim of generating high levels of engagement and reach;
• Share at least two posts from other accounts that support the WHS a

This notice is also available in the following languages:

CONTRACT NOTICE – NATIONAL

SERVICES

1 Authority Details

1.1

Authority Name and Address


Cyngor Gwynedd Council

Economy and Community , Swyddfeydd y Cyngor, Stryd y Jel / Council Offices, Shirehall Street,

Caernarfon

LL55 1SH

UK

Gwenan Pritchard

+44 1766771000

llechi@gwynedd.llyw.cymru

http://www.gwynedd.llyw.cymru

1.2

Address from which documentation may be obtained


Cyngor Gwynedd Council

Economy and Community , Swyddfeydd y Cyngor, Stryd y Jel / Council Offices, Shirehall Street,

Caernarfon

LL55 1SH

UK


+44 1766771000


https://www.gwynedd.llyw.cymru

1.3

Completed documents must be returned to:


Cyngor Gwynedd Council

Swyddfeydd y Cyngor, Stryd y Jel / Council Offices, Shirehall Street,

Caernarfon

LL55 1SH

UK


+44 1286679787

llechi@gwynedd.llyw.cymru

2 Contract Details

2.1

Title

Campaign to promote the achievements and security messages of the Slate Landscape of Northwest Wales

2.2

Description of the goods or services required

Commission Requirements:

The purpose of this commission is to appoint creative content creators and / or a company specializing in the field of digital marketing who can support us in promoting the achievements of WHS and security messaging during 2022/2023. The successful candidate will be expected to create, manage and monitor a digital promotional campaign.

In addition, the successful candidate will need to produce creative and varied content and upload content on Wales Slate social media accounts such as Facebook, Twitter and Instagram, in both Welsh and English.

The commission's main tasks and outputs are as follows:

o Create effective and unique organic digital promotional campaigns that will attract attention and raise awareness of the messages on Wales Slate social media such as Facebook, Twitter and Instagram;

o Create positive messages on social media and through press releases about the achievement of the World Heritage Site through the LleCHI project (National Lottery Heritage Fund, Arloesi Gwynedd Wledig and the Snowdonia Partnership and Conservation work in progress) events, community projects, Heritage Lottery Fund sponsorship, interpretation installation etc.

o Use #llechicymru #walesslate for the direct work of Wales Slate or #mwynallechi #morethanslate for anything that deals with the industry in a different context indirectly to the designation

o Create original and unique digital assets using photos, video, Gifs, graphics and text. There are assets available such as photos and videos, but the successful candidate may need to source further photos and videos.

o Create at least two original posts a week with the aim of generating high levels of engagement and reach, which will also include at least:

• one post a month for 'Slate People', Slate People | LLECHI CYMRU

• one post a month for visiting and respecting the landscape safely

• one fact and picture a month for one of six WHS areas

o Use the Wales Slate themes and key messages from the Interpretation Strategy and Marketing Guide to create posts

o Use information from the Slate Landscape Enjoyment report by Snowdonia Active to create effective and engaging safety messages to share weekly (enclosed).

o Promote messages from the Gwynedd Slate Communities: Care and Conservation document and the community events that will be organised to coincide with the launch of the document

o Share content from other accounts that belong to or support the WHS eg, National Slate Museum, Talyllyn Railway, Porthmadog Maritime Museum etc.

o publicise any other relevant content / information on social media / that we have received.

o Assist the Wales Slate Team in monitoring the accounts, responding to queries / comments, concealing any inappropriate, unacceptable and abusive comments;

o Promote specific dates in the UNESCO Calendar / World Heritage Site eg One year since the North West Wales Slate Landscape Designation as a World Heritage Site 28 July 2022, 50 years World Heritage Convention 26 November 2022, International World Heritage Day 18 April 2023 etc

You will need to ensure that:

o content is bilingual;

o rights are in place to use any images;

o public access is permitted to sites before sharing information

o content is as agreed at meetings to ensure consistency with messages;

o other relevant accounts (which cover the whole of Gwynedd) are tagged, including Gwynedd Council, Snowdonia Mountains and Coast, Snowdonia National Park to reach a wider audience, and to maximize engagement and reach of messages;

o any publication is in accordance with Covid-19 guidelines (bearing in mind that guidelines and restrictions may vary during the contract period);

The successful candidate will be expected to reach and report on the following outputs during the commission period:

• Create at least two original posts a week with the aim of generating high levels of engagement and reach;

• Share at least two posts from other accounts that support the WHS a week

• Monitor and record the volume of engagement with content on various accounts with the aim of maintaining or increasing coverage during the commission period;

• Monitor and record the reach of content on various accounts with the aim of maintaining or increasing volumes during the commission period.

As the commission is for organic digital promotional campaigns, it is not necessary to include details of cost promotion. Additional funding may be available to do this.

The successful candidate will be expected to manage and produce materials on the following digital platforms:

Facebook https://www.facebook.com/LlechiCymruWalesSlate

Twitter https://twitter.com/LlechiCymru

Instagram https://www.instagram.com/llechicymruwalesslate/

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=122412.

2.3

Notice Coding and Classification

32417000 Multimedia networks
48500000 Communication and multimedia software package
79340000 Advertising and marketing services
79342000 Marketing services
79342100 Direct marketing services
79413000 Marketing management consultancy services
79416000 Public relations services
79416100 Public relations management services
79416200 Public relations consultancy services
1012 Gwynedd

2.4

Total quantity or scope of tender

A budget of up to £12,000 is available for this commission (not including VAT)

3 Conditions for Participation

3.1

Minimum standards and qualification required

Please see enclosed brief for full brief and project requirements

4 Administrative Information

4.1

Type of Procedure

Single stage - Any candidate may submit a tender.

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

Time-limit for receipt of completed tenders
    07-07-2022  Time  12:00

Estimated award date
 15-07-2022

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN  CY 

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

If you have any questions about this commission, please contact

llechi@gwynedd.llyw.cymru

(WA Ref:122412)

5.2

Additional Documentation

Wales Slate Brief 2022 S
Briff Llechi Cymru 2022
Final - Facilitating the safe enjoyment of the slate landscape of North West Wales
Adroddiad Mwynhad Diogel o'r tirwedd
Crynodeb Iechyd a Diogelwch
Crynodeb Iechyd a Diogelwch (Saesneg)

5.3

Publication date of this notice

 23-06-2022

Information added to the notice since publication.

Additional information added to the notice since it's publication.
No further information has been uploaded.
Main Contact: llechi@gwynedd.llyw.cymru
Admin Contact: N/a
Technical Contact: N/a
Other Contact: llechi@gwynedd.llyw.cymru

Commodity Categories

Commodity Categories
IDTitleParent Category
79340000Advertising and marketing servicesMarket and economic research; polling and statistics
48500000Communication and multimedia software packageSoftware package and information systems
79342100Direct marketing servicesMarketing services
79413000Marketing management consultancy servicesBusiness and management consultancy services
79342000Marketing servicesAdvertising and marketing services
32417000Multimedia networksLocal area network
79416200Public relations consultancy servicesPublic relations services
79416100Public relations management servicesPublic relations services
79416000Public relations servicesBusiness and management consultancy services

Delivery Locations

Delivery Locations
IDDescription
1012Gwynedd

Alert Region Restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

Alert Region Restrictions
There are no alert restrictions for this notice.

Further Instructions

The Buyer has attached further instructions with this notice. Please read these carefully and take the necessary action(s).

Record your interest in this notice and you will be automatically sent clarifications and deadline date changes etc. Please note that recording your interest does not automatically enter you into the tender process for this notice, you still have to submit your response by the deadline stated. To record an interest in this notice and add it to your interests list please click the Record your interest now button at the top of the page.

The following additional documents have been attached to this notice. To obtain these documents please click the Record your interest now button at the top of the page.

Current Documents

CreatedNameDescriptionSizeDownloads
23/06/2022Wales Slate Brief 2022 SWales Slate Brief255.91 KB4
23/06/2022Briff Llechi Cymru 2022Briff Llechi Cymru269.46 KB3
23/06/2022Final - Facilitating the safe enjoyment of the slate landscape of North West Wales Safe Enjoyment of Landscape Document2.79 MB2
23/06/2022Adroddiad Mwynhad Diogel o'r tirweddAdroddiad Mwynhad Diogel2.97 MB2
23/06/2022Crynodeb Iechyd a DiogelwchCrynodeb Iechyd a Diogelwch Cymraeg1.02 MB2
23/06/2022Crynodeb Iechyd a Diogelwch (Saesneg)Health and Safety Summary English1.04 MB2

Replaced Documents

There are no previous versions of these documents

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