Contract notice
Section I: Contracting
authority
I.1) Name and addresses
Hybu Cig Cymru-Meat Promotion Wales
Ty Rheidol, Parc Merlin
Aberystwyth
SY23 3FF
UK
Contact person: Bryan Regan
Telephone: +44 1970625050
E-mail: bregan@hybucig.cymru
NUTS: UKL1
Internet address(es)
Main address: http://hccmpw.org.uk
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA24146
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent to the following address:
Hybu Cig Cymru-Meat Promotion Wales
Hybu Cig Cymru
Aberystwyth
UK
E-mail: requests@hybucig.cymru
NUTS: UKL1
Internet address(es)
Main address: https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Development and Promotion Of Welsh red meat
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Advocacy And Defence Communications
II.1.2) Main CPV code
79416000
II.1.3) Type of contract
Services
II.1.4) Short description
HCC requires tenderers who can prepare and deliver high impact and cost-effective advocacy and defence communications on behalf of the Welsh red meat industry.
II.1.5) Estimated total value
Value excluding VAT:
225 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.2) Additional CPV code(s)
79416000
II.2.3) Place of performance
NUTS code:
UKL1
II.2.4) Description of the procurement
HCC requires tenderers who can prepare and deliver high impact and cost-effective advocacy and defence communications on behalf of the Welsh red meat industry.
The successful tenderer will be required to devise and deliver advocacy and defence communications based upon evidence-based data and intelligence which will deliver HCC’s communications objectives and key messages (which are set out in Appendix 2 of this ITT).
It will be important that the successful tenderer can work collaboratively with HCC’s in house marketing and communications team, and where relevant our brand marketing agency, in order to ensure a collaborative, joined up approach and no duplication of effort.
As such this tender seeks to appoint a supplier that can enhance and elevate our communications work and does not duplicate the following:
- Brand marketing campaigns
- Retail promotions
- BAU press and media relations to consumers (ie selling in recipes, competitions , campaign updates etc)
- BAU social media (ie recipe inspo, farmer case studies, health and nutrition content)
- Consumer events attendance (ie food fairs and festival demonstrations and sampling)
Tenderers are invited to propose how their communications approach will make use of internal resource (Press and Digital Officers) as part of their overall approach in order to ensure VFM.
It is also important to HCC that this contract will be carefully managed so that the relevant services and materials are provided on time, within applicable budgets and to the high quality that HCC demands.
HCC wishes to be able to evaluate the return on investment that any communications in which it invests provides. Therefore, HCC is asking tenderers to explain the methodology for measuring ROI.
Tenderers will need to demonstrate that the individuals put forward to work on this contract have the skills and experience to satisfy the above requirements.
Key audiences and messages are within the full ITT available on the HCC website
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 33
This contract is subject to renewal: Yes
Description of renewals:
This Agreement shall continue in force until midnight on 31st March 2024; HCC shall be entitled to extend the term of this Agreement for up to one (1) period of up to twenty four (24) months, such period to commence on 1st April 2024.
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
III.2) Conditions related to the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
03/07/2023
Local time: 08:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
IV.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
IV.2.7) Conditions for opening of tenders
Date:
03/07/2023
Local time: 08:30
Place:
Aberystwyth
Information about authorised persons and opening procedure:
Access to the requests mailbox is only available to HCC's Head Of Finance And Corporate Governance, who is not part of the evaluation team
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
No
VI.2) Information about electronic workflows
Electronic invoicing will be accepted
Electronic payment will be used
VI.3) Additional information
NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at http://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=132041.
(WA Ref:132041)
VI.4) Procedures for review
VI.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
UK
Telephone: +44 2079477501
VI.5) Date of dispatch of this notice
01/06/2023