Contract notice
Section I: Contracting
authority
I.1) Name and addresses
Leeds Beckett University
C Building, Portland Way
Leeds
LS1 3HE
UK
Contact person: Russell Brewood
Telephone: +44 1138124634
E-mail: r.brewood@leedsbeckett.ac.uk
NUTS: UKE42
Internet address(es)
Main address: www.leedsbeckett.ac.uk
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://www.delta-esourcing.com/tenders/UK-UK-Leeds:-Advertising-and-marketing-services./Z2CA68C894
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent electronically to:
https://www.delta-esourcing.com/tenders/UK-UK-Leeds:-Advertising-and-marketing-services./Z2CA68C894
Tenders or requests to participate must be sent to the abovementioned address
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
RB737 Media Buying Framework
Reference number: RB737
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Leeds Beckett University are looking for suppliers that can provide Media Buying both nationally and internationally.
II.1.5) Estimated total value
Value excluding VAT:
1 200 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
Yes
Tenders may be submitted for all lots
II.2) Description
Lot No: 1
II.2.1) Title
UK Media Buying
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UKE42
Main site or place of performance:
Leeds
II.2.4) Description of the procurement
•Strategic Planning and Research: Develop comprehensive media strategies that align with the university’s goals, ensuring maximum reach and impact.
•Media Buying and Negotiation: Procure advertising space across various channels (digital, print, outdoor, social media, etc.) at the best rates through effective negotiation with media suppliers. Channels include, but are not limited to, Google Search, Meta, TikTok, GDN, YouTube and Snapchat)
•Campaign Management: Oversee the execution of campaigns.
•Performance Tracking and Reporting: Provide detailed analytics and reports on campaign performance, including metrics such as impressions, engagement, conversion rates, and ROI, with access to live dashboards for real-time monitoring.
•Budget Management: Efficiently allocate and manage the university's media budget, ensuring cost-effectiveness and optimal resource utilisation.
•Media Strategy Optimisation: Continuously assess and refine media strategies based on performance data and market trends to improve future campaign outcomes.
•Innovative Solutions: Stay updated with the latest media trends and technologies to offer innovative advertising solutions that can enhance the university's visibility and engagement.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
1 100 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 24
This contract is subject to renewal: Yes
Description of renewals:
2 year framework with a 2 year extension available
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
To respond to this opportunity please click here: https://neupc.delta-esourcing.com/respond/Z2CA68C894
Lot No: 2
II.2.1) Title
International Media Buying
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UKE42
Main site or place of performance:
Leeds
II.2.4) Description of the procurement
•Strategic Planning and Research: Develop comprehensive media strategies that align with the university’s goals, ensuring maximum reach and impact.
•Media Buying and Negotiation: Procure advertising space across various channels (digital, print, outdoor, social media, etc.) at the best rates through effective negotiation with media suppliers.
•Campaign Management: Oversee the execution of campaigns.
•Performance Tracking and Reporting: Provide detailed analytics and reports on campaign performance, including metrics such as impressions, engagement, conversion rates, and ROI, with access to live dashboards for real-time monitoring.
•Budget Management: Efficiently allocate and manage the university's media budget, ensuring cost-effectiveness and optimal resource utilisation.
•Media Strategy Optimisation: Continuously assess and refine media strategies based on performance data and market trends to improve future campaign outcomes.
•Innovative Solutions: Stay updated with the latest media trends and technologies to offer innovative advertising solutions that can enhance the university's visibility and engagement.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
140 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 24
This contract is subject to renewal: Yes
Description of renewals:
2 year framework with a 2 year extension available
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement with several operators.
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2023/S 000-000000
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
11/07/2024
Local time: 12:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
IV.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
IV.2.7) Conditions for opening of tenders
Date:
11/07/2024
Local time: 12:00
Place:
Leeds
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
No
VI.3) Additional information
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://neupc.delta-esourcing.com/tenders/UK-UK-Leeds:-Advertising-and-marketing-services./Z2CA68C894
To respond to this opportunity, please click here:
https://neupc.delta-esourcing.com/respond/Z2CA68C894
GO Reference: GO-2024610-PRO-26524702
VI.4) Procedures for review
VI.4.1) Review body
Leeds Beckett University
C Building, Portland Way
Leeds
LS1 3HE
UK
Telephone: +44 1138124634
VI.5) Date of dispatch of this notice
10/06/2024