Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
University of Bath
United Kingdom
University of Bath, University of Bath
Bath
BA2 7AY
UK
Contact person: Liam Kilawee
Telephone: +44 1225385634
E-mail: l.kilawee@bath.ac.uk
NUTS: UKK12
Internet address(es)
Main address: https://www.bath.ac.uk/legal-information/trading-with-the-university-of-bath/
Address of the buyer profile: https://www.bath.ac.uk/legal-information/trading-with-the-university-of-bath/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Media Planning and Buying Services
Reference number: UOB/Proc/1270
II.1.2) Main CPV code
79413000
II.1.3) Type of contract
Services
II.1.4) Short description
The University of Bath is looking to appoint an agency of record to manage media planning and buying in support of its student recruitment strategies and marketing activity plans. The scope of services provided by the agency should include:
Media strategy and planning
Media buying
Monitoring, reporting and evaluation
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
5 600 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKK12
Main site or place of performance:
Bath and North East Somerset, North Somerset and South Gloucestershire
II.2.4) Description of the procurement
he University of Bath is looking to appoint an agency of record to manage media planning and buying in support of its student recruitment strategies and marketing activity plans. The scope of services provided by the agency should include:
Media strategy and planning
Media buying
Monitoring, reporting and evaluation
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2024/S 259-140324
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
07/06/2024
V.2.2) Information about tenders
Number of tenders received: 9
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
CRUNCH DMC LIMITED
06249424
GF1, Ethos Building, Kings Road
Swansea
SA1 8AS
UK
Telephone: +44 7758507481
E-mail: emma@unicom.agency
NUTS: UKL14
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 5 600 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=869524344
GO Reference: GO-2024618-PRO-26637813
VI.4) Procedures for review
VI.4.1) Review body
University of Bath
Finance & Procurement Services, University of Bath
Bath
BA2 7AY
UK
Telephone: +44 1225385634
E-mail: l.kilawee@bath.ac.uk
Internet address(es)
URL: https://www.bath.ac.uk/legal-information/trading-with-the-university-of-bath/
VI.5) Date of dispatch of this notice
18/06/2024