Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Llywodraeth Cymru / Welsh Government
Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services, Parc Cathays / Cathays Park
Caerdydd / Cardiff
CF10 3NQ
UK
Telephone: +44 3000257095
E-mail: cpsprocurementadvice@gov.wales
NUTS: UKL
Internet address(es)
Main address: http://gov.wales
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0007
I.4) Type of the contracting authority
National or federal agency/office
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Delivery of Education Communications and Marketing Campaigns 2025 - 2029
Reference number: C126/2024/2025
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
A call-off competition was prepared on behalf of the Welsh Ministers in order to establish a contract for the Delivery of Education Communications and Marketing Campaigns 2025 - 2029 via the Welsh Government's Integrated Marketing Campaigns and PR Framework NPS-CS-107-20. A 3 year contract with a 1 year extension option was awarded on the 6 March 2025 to Golley Slater with a contract value for services up to GBP 800,000 per annum exc. VAT.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
3 200 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79342000
79413000
II.2.3) Place of performance
NUTS code:
UKL
II.2.4) Description of the procurement
A call-off competition was prepared on behalf of the Welsh Ministers in order to establish a contract for the Delivery of Education Communications and Marketing Campaigns 2025 - 2029 via the Welsh Government's Integrated Marketing Campaigns and PR Framework NPS-CS-107-20. A 3 year contract with a 1 year extension option was awarded on the 6 March 2025 to Golley Slater with a contract value for services up to GBP 800,000 per annum exc. VAT.
II.2.5) Award criteria
Quality criterion: Technical
/ Weighting: 80
Price
/ Weighting:
20
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Award of a contract without prior publication of a call for competition
Justification for selected award procedure:
The procurement falls outside the scope of application of the Directive
Explanation
A call-off competition was prepared on behalf of the Welsh Ministers in order to establish a contract for the Delivery of Education Communications and Marketing Campaigns 2025 - 2029 via the Welsh Government's Integrated Marketing Campaigns and PR Framework NPS-CS-107-20.
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
Section V: Award of contract
Contract No: C126/2024/2025
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
06/03/2025
V.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 6
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
GOLLEY SLATER GROUP LIMITED
Wharton Place, Wharton Street
Cardiff
CF101GS
UK
NUTS: UKL22
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 3 200 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
(WA Ref:152034)
VI.4) Procedures for review
VI.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
UK
Telephone: +44 2079477501
VI.5) Date of dispatch of this notice
09/06/2025