Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Abertay University
Bell Street
Dundee
DD1 1HG
UK
Telephone: +44 1382308995
E-mail: procurement@abertay.ac.uk
NUTS: UK
Internet address(es)
Main address: http://www.abertay.ac.uk
Address of the buyer profile: https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00103
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Multichannel Advertising & SEO Agency for Student Recruitment
Reference number: 038-AU-PRO-2425
II.1.2) Main CPV code
79341000
II.1.3) Type of contract
Services
II.1.4) Short description
Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
1 050 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79340000
79341100
79341200
79341400
II.2.3) Place of performance
NUTS code:
UKM71
Main site or place of performance:
Bell Street, Dundee
II.2.4) Description of the procurement
The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally
II.2.5) Award criteria
Quality criterion: technical
/ Weighting: 70
Price
/ Weighting:
30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2025/S 000-011619
Section V: Award of contract
Contract No: 038-AU-PRO-2425
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
04/06/2025
V.2.2) Information about tenders
Number of tenders received: 11
Number of tenders received from SMEs: 11
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 11
Number of tenders received by electronic means: 11
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Anything is Possible
3rd Floor Frederick House, 41-46 Frederick Place
Brighton
BN1 4EA
UK
Telephone: +44 2031304065
NUTS: UKJ21
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 1 050 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
(SC Ref:800728)
VI.4) Procedures for review
VI.4.1) Review body
Dundee Sheriff Court
6 West Bell Street
Dundee
DD1 9AD
UK
VI.5) Date of dispatch of this notice
04/06/2025