Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Royal Botanic Gardens, Kew
Royal Botanic Gardens, Kew, The Herbarium, Kew Green
Richmond
TW9 3AE
UK
Contact person: Sarah Jandu
Telephone: +44 2083325000
E-mail: procurement@kew.org
NUTS: UKI
Internet address(es)
Main address: www.kew.org
I.4) Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local subdivisions
I.5) Main activity
Environment
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
RBGKEW1378 - Market Research Framework
Reference number: RBGKEW1378
II.1.2) Main CPV code
79310000
II.1.3) Type of contract
Services
II.1.4) Short description
The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth.
The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew’s marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity.
We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
750 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKI
Main site or place of performance:
LONDON
II.2.4) Description of the procurement
The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth.
The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew’s marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity.
We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.
II.2.5) Award criteria
Quality criterion: Technical Criteria
/ Weighting: 90
Quality criterion: Presentation Criteria
/ Weighting: 13
Cost criterion: Commercial Criteria
/ Weighting: 20
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2025/S 000-002120
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
25/02/2025
V.2.2) Information about tenders
Number of tenders received: 22
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Mustard Market Research Ltd
06706816
56 Princess St,
Manchester
M1 6HS
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 750 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
25/02/2025
V.2.2) Information about tenders
Number of tenders received: 22
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Morris Hargreaves McIntyre
03367349
50 Copperas Street,
Manchester
M4 1HS
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 750 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
25/02/2025
V.2.2) Information about tenders
Number of tenders received: 22
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
The Nursery Research & Planning Ltd
04251937
Gladstone House, 77-79 High Street,
Surrey
TW20 9HY
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 750 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
25/02/2025
V.2.2) Information about tenders
Number of tenders received: 22
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Decision House Limited
07995958
9 Hampden Road,
High Wycombe, Bucks,
HP13 6SZ
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 750 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=956379340 GO Reference: GO-202565-PRO-30884670
VI.4) Procedures for review
VI.4.1) Review body
Head of Procurement & Contract Management, Royal Botanic Gardens, Kew
London
TW9 3AE
UK
Telephone: +44 2083325000
VI.5) Date of dispatch of this notice
05/06/2025