Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Fife Council
Fife House, North Street
Glenrothes
KY7 5LT
UK
Contact person: WENDY WYLIE
E-mail: wendy.wylie@fife.gov.uk
NUTS: UKM72
Internet address(es)
Main address: http://www.fife.gov.uk
Address of the buyer profile: https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00187
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Regional or local authority
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Welcome to Fife Marketing Campaign
Reference number: CFM0412
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
Fife Council required to appoint a Contractor with the capability, expertise and creativity to develop and deliver an integrated marketing campaign under the Welcome to Fife brand, to raise awareness of Fife as a visitor destination, increase traffic to the Welcome to Fife website, and to ultimately increase visitor numbers to Fife.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
340 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79342100
79340000
79413000
79342000
II.2.3) Place of performance
NUTS code:
UKM72
Main site or place of performance:
Throughout Fife
II.2.4) Description of the procurement
Fife Council required to appoint a Contractor with the capability, expertise and creativity to develop and deliver an integrated marketing campaign under the Welcome to Fife brand, to raise awareness of Fife as a visitor destination, increase traffic to the Welcome to Fife website, and to ultimately increase visitor numbers to Fife.
II.2.5) Award criteria
Quality criterion: Total Quality
/ Weighting: 60
Price
/ Weighting:
40
II.2.11) Information about options
Options:
Yes
Description of options:
Fife Council may require additional purchases under this contract which have not been specifically detailed in the "specification" however any additional purchases will be in full accordance with the requirements of Regulation 72 of the Public Contract (Scotland) Regulations 2015
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2026/S 000-018604
Section V: Award of contract
Contract No: CFM0412
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
03/06/2026
V.2.2) Information about tenders
Number of tenders received: 29
Number of tenders received from SMEs: 29
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 29
Number of tenders received by electronic means: 29
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
ALT
3 Park Gardens
Glasgow
G37YE
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 332 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
(SC Ref:833709)
VI.4) Procedures for review
VI.4.1) Review body
Kirkcaldy Sheriff Court
Whytescauseway
Kirkcaldy
KY1 1XQ
UK
E-mail: Kirkcaldy@scotcourts.gov.uk
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
Economic operators should approach the contracting authority in the first instance. However, the only formal remedy is to apply to the courts:
An economic operator that suffers, or is at risk of suffering, loss or damage attributable to a breach of duty under the Public Contracts (Scotland) Regulations 2015 or the Procurement Reform (Scotland) Act 2014, may bring proceedings in the Sheriff Court or the Court of Session
VI.5) Date of dispatch of this notice
05/06/2026