Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
British Tourist Authority t/a VisitBritain/VisitEngland
Victoria Square House, Victoria Square
Birmingham
B2 4AJ
UK
Contact person: Procurement Team
E-mail: procurement@visitbritain.org
NUTS: UKG31
Internet address(es)
Main address: https://www.visitbritain.com/en
Address of the buyer profile: https://visitbritain.force.com/s/Welcome
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Tourism
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
C1436 BTA2222 Anholt Nation Brands Index 2026
Reference number: C1436 BTA2222 Anholt Nation Brands Index 2026
II.1.2) Main CPV code
79311400
II.1.3) Type of contract
Services
II.1.4) Short description
The Anholt Nation Brands Index is a unique proprietary survey and Earthspeak/Anholt are the sole supplier who can deliver the survey. The survey has been running for many years and VisitBritain has been participating since 2008.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
60 125.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
UK & International
II.2.4) Description of the procurement
This is a direct award contract
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Award of a contract without prior publication of a call for competition
Justification for selected award procedure:
The procurement falls outside the scope of application of the Directive
Explanation
Competition is absent for technical reasons ✓<br/>The protection of exclusive rights, including intellectual property rights, but only where no reasonable alternative or substitute exists and the absence of competition is not the result of an artificial narrowing down of the parameters of the procurement;
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/06/2026
V.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
EARTHSPEAK LTD T/A ANHOLT and CO
08034827
10 Orange St, London WC2H 7DQ,
London
WC2H 7DQ
UK
E-mail: simon@anholt.co
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 60 125.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
British Tourist Authority t/a VisitBritain/VisitEngland
Victoria Square House, Victoria Square
Birmingham
B2 4AJ
UK
E-mail: procurement@visitbritain.org
Internet address(es)
URL: https://www.visitbritain.com/en
VI.4.2) Body responsible for mediation procedures
Royal Court of Justice, The Strand
The High Court, Royal Court of Justice, The Strand, London, WC2A 2LL
London
WC2A 2LL
UK
E-mail: generaloffice@administrativecourtoffice.justice.gov.uk
Internet address(es)
URL: www.gov.uk/courts-tribunals
VI.5) Date of dispatch of this notice
17/06/2026