Contract award notice
Results of the procurement procedure
Section I: Contracting
authority
I.1) Name and addresses
Invest NI
Bedford Square, Bedford Street
Belfast
BT2 7ES
UK
Contact person: Louise Thompson
E-mail: louise.thompson@finance-ni.gov.uk
NUTS: UK
Internet address(es)
Main address: https://www.investni.com/
Address of the buyer profile: https://www.finance-ni.gov.uk/topics/procurement
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
RID 1133251 DfE — Invest NI — Online Media Placement, Monitoring and Evaluation Services
Reference number: 1133251
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Invest NI wishes to appoint a suitable Contractor for the supply and delivery of its online media placement, monitoring and evaluation services. The appointed Contractor will be expected to work with Invest NI’s Communications Group to:
(a) develop integrated media strategies and supporting media plans for online campaigns;
(b) identify, negotiate and secure online media opportunities in local and international markets, as well as provide comprehensive media planning, buying and placement services, and media monitoring and evaluation services;
(c) provide campaign-related reporting and monitor, record, evaluate and optimise channel and campaign performance; and
(d) design, deliver and manage a series of audits for Invest NI’s digital communications and all major social media networks, with a view to establishing baselines and recommendations for continuous improvement. The Contract will be awarded for a period of 2 years with the option to extend for 3 further periods of 1 year each.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
10 000 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79341400
79341000
79341100
79341200
II.2.3) Place of performance
NUTS code:
UKN
II.2.4) Description of the procurement
Invest NI wishes to appoint a suitable Contractor for the supply and delivery of its online media placement, monitoring and evaluation services. The appointed Contractor will be expected to work with Invest NI’s Communications Group to:
(a) develop integrated media strategies and supporting media plans for online campaigns,
(b) identify, negotiate and secure online media opportunities in local and international markets, as well as provide comprehensive media planning, buying and placement services, and media monitoring and evaluation services,
(c) provide campaign-related reporting and monitor, record, evaluate and optimise channel and campaign performance, and
(d) design, deliver and manage a series of audits for Invest NI’s digital communications and all major social media networks, with a view to establishing baselines and recommendations for continuous improvement. The Contract will be awarded for a period of 2 years with the option to extend for 3 further periods of 1 year each.
II.2.5) Award criteria
Quality criterion: Strategic planning
/ Weighting: 14
Quality criterion: Strategic direction
/ Weighting: 14
Quality criterion: Media direction
/ Weighting: 14
Quality criterion: Media evaluation
/ Weighting: 14
Quality criterion: Account direction
/ Weighting: 14
Cost criterion: Direct costs
/ Weighting: 21
Cost criterion: Third party costs
/ Weighting: 9
II.2.11) Information about options
Options:
Yes
Description of options:
The contract will be awarded for an initial period of 2 years with the option to extend for three further periods of 1 year each.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
The figure indicated in 11.1.5 represents the upper limit of an estimated contract value which ranges from 1 000 000 GBP to 10 000 000 GBP, This range reflects the potential scale of the Contract and takes into account such changes to the scope/ and or scale which may result from future operational requirements.
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2017/S 193-396246
Section V: Award of contract
Contract No: 1
Title: Contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
05/03/2018
V.2.2) Information about tenders
Number of tenders received: 7
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Genesis Advertising Limited
33 College Gardens
Belfast
BT9 6BT
UK
Telephone: +44 2890313344
E-mail: helen.blakley@wearegenesis.co.uk
NUTS: UK
Internet address(es)
URL: https://etendersni.gov.uk/epps
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 10 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
The UK does not have any such bodies with responsibility for appeal/ mediation procedures
UK
UK
VI.5) Date of dispatch of this notice
06/03/2018