Contract award notice
Results of the procurement procedure
Section I: Contracting
authority
I.1) Name and addresses
CPD — Supplies and Services Division
Bedfore Square, Bedford Street
Belfast
BT2 7ES
UK
Contact person: Louise Thompson
E-mail: louise.thompson@finance-ni.gov.uk
NUTS: UK
Internet address(es)
Main address: https://www.investni.com
Address of the buyer profile: https://www.finance-ni.gov.uk/topics/procurement
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
RID 1133412 DfE — Invest NI — Offline Media Placement, Monitoring and Evaluation Services
Reference number: 1133412
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Invest NI wishes to appoint a suitable Contractor for the supply and delivery of its offline media placement, monitoring and evaluation services. The appointed Contractor will be expected to work with Invest NI’s Communications Group to:
(a) develop integrated media strategies and supporting media plans for offline campaigns;
(b) identify, negotiate and secure offline media opportunities in local and international markets, as well as provide comprehensive media planning, buying and placement services, and media monitoring and evaluation services; and
(c) provide campaign-related reporting and monitor, record, evaluate and optimise channel and campaign performance. The Contract will be awarded for an initial period of 2 years with the option to extend for 3 further periods of 1 year each.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
10 000 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79341400
79341000
79341100
79341200
II.2.3) Place of performance
NUTS code:
UKN
II.2.4) Description of the procurement
Invest NI wishes to appoint a suitable Contractor for the supply and delivery of its offline media placement, monitoring and evaluation services. The appointed Contractor will be expected to work with Invest NI’s Communications Group to:
(a) develop integrated media strategies and supporting media plans for offline campaigns;
(b) identify, negotiate and secure offline media opportunities in local and international markets, as well as provide comprehensive media planning, buying and placement services, and media monitoring and evaluation services; and
(c) provide campaign-related reporting and monitor, record, evaluate and optimise channel and campaign performance. The Contract will be awarded for an initial period of 2 years with the option to extend for 3 further periods of 1 year each.
II.2.5) Award criteria
Quality criterion: Strategic planning
/ Weighting: 14
Quality criterion: Strategic direction
/ Weighting: 14
Quality criterion: Media direction
/ Weighting: 14
Quality criterion: Media evaluation
/ Weighting: 14
Quality criterion: Account direction
/ Weighting: 14
Cost criterion: Direct costs
/ Weighting: 21
Cost criterion: Third party costs
/ Weighting: 9
II.2.11) Information about options
Options:
Yes
Description of options:
The Contract will be awarded for an initial period of 2 years with the option to extend for 3 further periods of 1 year each.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
The figure indicated in II.1.7 represents the upper limit of an estimated contract value which ranges from 1 000 000 GBP to 10 000 000 GBP. This range reflects the potential scale of the Contract and takes into account such changes to the scope and/or scale which may result from future operational requirements.
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2017/S 196-402983
Section V: Award of contract
Contract No: 1
Title: Contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
20/03/2018
V.2.2) Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Genesis Advertising Ltd
33 College Gardens
Belfast
BT9 6BT
UK
Telephone: +44 2890313344
E-mail: helen.blakley@wearegenesis.co.uk
NUTS: UK
Internet address(es)
URL: https://etendersni.gov.uk/epps
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 10 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
The UK does not have any such bodies with responsibility for appeal/ mediation procedures
UK
UK
VI.5) Date of dispatch of this notice
20/03/2018