Contract award notice
Results of the procurement procedure
Section I: Contracting
authority
I.1) Name and addresses
University of Gloucestershire
Finance and Planning Dept, Pittville Student Village, Albert Road
Cheltenham
GL52 3JG
UK
Contact person: Finance and Planning Department
Telephone: +44 1242714178
E-mail: procurement@glos.ac.uk
NUTS: UKK13
Internet address(es)
Main address: www.glos.ac.uk
Address of the buyer profile: http://www.glos.ac.uk/partnerships/pages/procurement.aspx
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
537 — Framework Agreement for Marketing, Campaigns, PR, Brand and Media Buying
Reference number: UOG/17/537/CMSR
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
The University of Gloucestershire (UoG) requires experienced and reputable suppliers to provide marketing, communication and brand services for a 3 year Framework agreement starting on 7.3.2018. The contracts will be awarded in the following 3 lots:
Lot 1: Media buying;
Lot 2: Creative, brand, and messaging;
Lot 3: PR services.
It is anticipated that three suppliers will be appointed in each lot and call-offs will be made by either directly appointing the lot winner or conducting a mini competition between all of the suppliers in the relevant lot. The University reserves the right to extend the Framework Agreement by 1 year. The procurement process will conducted an Open Procedure in accordance with Regulation 27 of the Public Contracts Regulations 2015.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
3 880 000.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
Media Buying Category
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UKK13
Main site or place of performance:
II.2.4) Description of the procurement
Please refer to the Brief contained in Appendix A of the Invitation to Tender.
II.2.5) Award criteria
Quality criterion: Quality evaluation
/ Weighting: 60
Cost criterion: Pricing evaluation
/ Weighting: 40
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
Yes
Identification of the project:
537 - Framework Agreement for Marketing, Campaigns, PR, Brand and Media Buying
II.2.14) Additional information
Lot No: 2
II.2.1) Title
Creative, Brand, and Messaging Category
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UKK13
Main site or place of performance:
II.2.4) Description of the procurement
Please refer to the Brief contained in Appendix A of the Invitation to Tender.
II.2.5) Award criteria
Quality criterion: Quality evaluation
/ Weighting: 60
Cost criterion: Pricing evaluation
/ Weighting: 40
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
Yes
Identification of the project:
537 - Framework Agreement for Marketing, Campaigns, PR, Brand and Media Buying
II.2.14) Additional information
Lot No: 3
II.2.1) Title
PR Services Category
II.2.2) Additional CPV code(s)
79416000
II.2.3) Place of performance
NUTS code:
UKK13
Main site or place of performance:
II.2.4) Description of the procurement
Please refer to the Brief contained in Appendix A of the Invitation to Tender.
II.2.5) Award criteria
Quality criterion: Quality evaluation
/ Weighting: 60
Cost criterion: Pricing evaluation
/ Weighting: 40
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
Yes
Identification of the project:
537 - Framework Agreement for Marketing, Campaigns, PR, Brand and Media Buying
II.2.14) Additional information
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2017/S 237-492320
Section V: Award of contract
Lot No: 1
Contract No: 1
Title: Media Buying Category
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
22/02/2018
V.2.2) Information about tenders
Number of tenders received: 9
Number of tenders received from SMEs: 7
Number of tenders received by electronic means: 9
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Education Cubed Ltd
47 Highcroft Villas
Brighton
BN1 5PT
UK
NUTS: UKJ21
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Havas People Ltd
Havas House, Hermitage Court, Hermitage Lane
Maidstone
ME16 9NT
UK
NUTS: UKJ41
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Natives Online Ltd
Ground and 4th Floor, Lees House, 21 Dyke Road
Brighton
BN1 3FE
UK
NUTS: UKJ21
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 2 400 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Contract No: 2
Title: Creative, Brand, and Messaging Category
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
22/02/2018
V.2.2) Information about tenders
Number of tenders received: 17
Number of tenders received from SMEs: 16
Number of tenders received by electronic means: 17
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Bond and Coyne Associates Ltd
Studio 8, Bourne Gate, 25 Bourne Valley Road
Poole
BH12 1DY
UK
NUTS: UKK22
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Caroline Partners Ltd
Unit 1.1, The Paintworks, Bath Road
Bristol
BS4 3EH
UK
NUTS: UKK11
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
PS London Ltd
Angel Wharf, 53 Eagle Wharf Road
London
N1 7ER
UK
NUTS: UKI4
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Hybrid News Ltd t/a Study Create
Colston Tower, Level 9, Colston Street
Bristol
BS1 4UX
UK
NUTS: UKK11
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Waterfall Manchester Ltd
39 Skull House Lane, Appley Bridge
Wigan
WN6 9DR
UK
NUTS: UKD37
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 1 000 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 3
Contract No: 3
Title: PR Services Category
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
22/02/2018
V.2.2) Information about tenders
Number of tenders received: 7
Number of tenders received from SMEs: 6
Number of tenders received by electronic means: 7
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Grayling Communications Ltd
8th Floor, Holborn Gare, 26 Southampton Buildings
London
WC2A 1AN
UK
NUTS: UKI3
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Havas People Ltd
Havas House, Hermitage Court, Hermitage Lane
Maidstone
ME16 9NT
UK
NUTS: UKJ41
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 480 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
University of Gloucestershire
Finance and Planning Department, Pittville Student Village, Albert Road
Cheltenham
GL52 3JG
UK
Telephone: +44 1242714178
E-mail: procurement@glos.ac.uk
Internet address(es)
URL: http://www.glos.ac.uk/partnerships/pages/procurement.aspx
VI.4.2) Body responsible for mediation procedures
University of Gloucestershire
Finance and Planning Department, Pittville Student Village, Albert Road
Cheltenham
GL52 3JG
UK
Telephone: +44 1242714178
E-mail: procurement@glos.ac.uk
Internet address(es)
URL: http://www.glos.ac.uk/partnerships/pages/procurement.aspx
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.4.4) Service from which information about the review procedure may be obtained
University of Gloucestershire
Finance and Planning Department, Pittville Student Village, Albert Road
Cheltenham
GL52 3JG
UK
Telephone: +44 1242714178
E-mail: procurement@glos.ac.uk
Internet address(es)
URL: http://www.glos.ac.uk/partnerships/pages/procurement.aspx
VI.5) Date of dispatch of this notice
20/03/2018