Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Transport for London
Windsor House, 42-50 Victoria Street
London
SW1H 0BD
UK
Contact person: Miss Ellena Blakey
Telephone: +44 2070000000
E-mail: ELLENABLAKEY@TFL.GOV.UK
NUTS: UK
Internet address(es)
Main address: https://tfl.gov.uk
Address of the buyer profile: https://tfl.gov.uk
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Transport
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
GLA 81132 ArcelorMittal Orbit Creative, Marketing and Digital Agency Support
Reference number: DN358532
II.1.2) Main CPV code
79000000
II.1.3) Type of contract
Services
II.1.4) Short description
LLDC need agency to build on the strong awareness and sales of the slide’s opening period, to ensure that:
— the ArcelorMittal Orbit and the slide become a must-do London experience – both for local residents and tourists,
— general entry tickets to the ArcelorMittal Orbit remain a key part success – the venue should not just be seen as a slide, despite its recent success,
— maintain high levels of ticket sales at peak times (weekends and school holidays) whilst growing ticket sales at off peak times,
— assist us to re-appraise the attraction and position it as “not just a slide” but the wider sell of the stunning views/the art and architecture/concave mirrors/interactive touchscreens.
In addition, the agency (at request from LLDC) are to provide some ad-hoc marketing support for the ArcelorMittal Orbit’s other revenue streams e.g.:
— event hires (primarily the MICE market),
— group travel,
— new feature launches.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
225 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
LLDC need agency to build on the strong awareness and sales of the slide’s opening period, to ensure that:
— the ArcelorMittal Orbit and the Slide become a must-do London experience – both for local residents and tourists,
— general entry tickets to the ArcelorMittal Orbit remain a key part success – the venue should not just be seen as a slide, despite its recent success,
— maintain high levels of ticket sales at peak times (weekends and school holidays) whilst growing ticket sales at off peak times,
— assist us to re-appraise the attraction and position it as “not just a slide” but the wider sell of the stunning views/the art and architecture/concave mirrors/interactive touchscreens.
In addition, the agency (at request from LLDC) are to provide some ad-hoc marketing support for the ArcelorMittal Orbit’s other revenue streams e.g.:
— event hires (primarily the MICE market),
— group travel,
— new feature launches.
II.2.5) Award criteria
Quality criterion: Technical
/ Weighting: 60
Cost criterion: Cost
/ Weighting: 40
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend by 12 months.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
Section V: Award of contract
Contract No: GLA 81132
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
08/01/2019
V.2.2) Information about tenders
Number of tenders received: 8
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
AKA Promotions
117 Shaftsbury Avenue
London
WC2H 8AF
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 225 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Transport for London
London
SW1H 0BD
UK
VI.5) Date of dispatch of this notice
26/02/2019