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Contract Award Notice

Provision of Services to Deliver a Public Relations Campaign in the Wrexham and Flintshire Area

  • First published: 07 March 2019
  • Last modified: 07 March 2019

The buyer is not using this website to administer the notice.

To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

Contents

Summary

OCID:
ocds-kuma6s-086694
Published by:
Big Lottery Fund
Authority ID:
AA0553
Publication date:
07 March 2019
Deadline date:
-
Notice type:
Contract Award Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

The NLPU wishes to engage a service provider to deliver an innovative, high impact, creative and insight driven bilingual (Welsh and English) hyperlocal PR campaign which will generate traditional coverage and digital impact at a local level (and national, dependant on the content) targeting the Local Authority areas of Wrexham and Flintshire. The objectives of the campaign will be: • To win the hearts and minds of people in Wrexham and Flintshire by showing them the impact National Lottery money has had in the locale through funding to a wide variety of projects, large and small. We want people in Wrexham and Flintshire to view the National Lottery as having people at its heart and making extraordinary things happen. • To acknowledge the £101 million of funding the National Lottery has invested in over 4,600 arts, education, environment, health, heritage, sport and voluntary/charity projects within the Wrexham and Flintshire areas and tell the wider impact story. We propose launching our campaign in January 2019. • To have an overarching theme that would span the campaign lifetime (January 2019 to March 2019). • To target National Lottery players as our audience (70% of the UK adult population) but we would be looking to target as wide an audience as possible in the Wrexham and Flintshire areas with this campaign. • Using powerful human interest stories from funded projects to provide evidence to our audience of how the National Lottery has changed life for the better in their community. While size and scale of projects is important, so too is local, small and relevant. The bids should feature projects which resonate with the local audience. • For the successful agency to think carefully about how the campaign can work for young adults (aged 18-25 years-old) and should not apply a one size fits all approach. We know they do not consume media in a traditional fashion and consideration should be given for bespoke activity in this area either through digital influencers, bespoke media partners or other targeted activity. Bidders are required to propose: • A bilingual (Welsh and English) PR campaign that takes consideration of the requirements and objectives mentioned above. • Evidence of how the National Lottery has changed life for the better in the Wrexham and Flintshire areas.

Full notice text

CONTRACT AWARD NOTICE – NATIONAL

SERVICES

1 Authority Details

1.1

Authority Name and Address


Big Lottery Fund

1 Plough Place,

London

EC4A 1DE

UK

Procurement Team

+44 3454102030

procurement@biglotteryfund.org.uk

http://www.biglotteryfund.org.uk

2 Contract Details

2.1

Title

Provision of Services to Deliver a Public Relations Campaign in the Wrexham and Flintshire Area

2.2

Description of the contract

The NLPU wishes to engage a service provider to deliver an innovative, high impact, creative and insight driven bilingual (Welsh and English) hyperlocal PR campaign which will generate traditional coverage and digital impact at a local level (and national, dependant on the content) targeting the Local Authority areas of Wrexham and Flintshire. The objectives of the campaign will be:

• To win the hearts and minds of people in Wrexham and Flintshire by showing them the impact National Lottery money has had in the locale through funding to a wide variety of projects, large and small. We want people in Wrexham and Flintshire to view the National Lottery as having people at its heart and making extraordinary things happen.

• To acknowledge the £101 million of funding the National Lottery has invested in over 4,600 arts, education, environment, health, heritage, sport and voluntary/charity projects within the Wrexham and Flintshire areas and tell the wider impact story. We propose launching our campaign in January 2019.

• To have an overarching theme that would span the campaign lifetime (January 2019 to March 2019).

• To target National Lottery players as our audience (70% of the UK adult population) but we would be looking to target as wide an audience as possible in the Wrexham and Flintshire areas with this campaign.

• Using powerful human interest stories from funded projects to provide evidence to our audience of how the National Lottery has changed life for the better in their community. While size and scale of projects is important, so too is local, small and relevant. The bids should feature projects which resonate with the local audience.

• For the successful agency to think carefully about how the campaign can work for young adults (aged 18-25 years-old) and should not apply a one size fits all approach. We know they do not consume media in a traditional fashion and consideration should be given for bespoke activity in this area either through digital influencers, bespoke media partners or other targeted activity.

Bidders are required to propose:

• A bilingual (Welsh and English) PR campaign that takes consideration of the requirements and objectives mentioned above.

• Evidence of how the National Lottery has changed life for the better in the Wrexham and Flintshire areas.

2.3

Notice Coding and Classification

79416200 Public relations consultancy services
1023 Flintshire and Wrexham

2.4

Estimated Total Value

1 GBP

3 Procedure

3.1

Type of Procedure

Single stage

4 Award of Contract

4.1

Successful Bidders

4.1.1

Name and Address of successful supplier, contractor or service provider


1




Working Word

15 Neptune Court, Ocean Way,

Cardiff

CF24 5PJ

UK

Daniel Tyte


daniel.tyte@workingword.co.uk

www.workingword.co.uk

5 Other Information

5.1

Reference number attributed to the notice by the contracting authority

NAT001-0288

5.2

Date of Contract Award

 07-12-2018

5.3

Number of tenders received

13

5.4

Other Information

(WA Ref:90444)

5.5

Additional Documentation

N/a

5.6

Publication date of this notice:

 07-03-2019

Coding

Commodity categories

ID Title Parent category
79416200 Public relations consultancy services Public relations services

Delivery locations

ID Description
1023 Flintshire and Wrexham

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

Document family

Notice details
Publication date:
30 October 2018
Deadline date:
15 November 2018 00:00
Notice type:
Contract Notice
Authority name:
Big Lottery Fund
Publication date:
07 March 2019
Notice type:
Contract Award Notice
Authority name:
Big Lottery Fund

About the buyer

Main contact:
procurement@biglotteryfund.org.uk
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

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