Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Newlon Housing Trust
Newlon House, 4 Daniel Walk, Hale Village
London
N17 9FE
UK
Contact person: Nadja Rajgelj
Telephone: +44 2076137591
E-mail: nadja.rajgelj@newlon.org.uk
NUTS: UKI4
Internet address(es)
Main address: https://www.newlon.org.uk/
Address of the buyer profile: https://www.newlon.org.uk/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Housing and community amenities
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Property Sales Marketing Services Framework
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
Newlon is seeking information to be used to appoint up to 5 suppliers to the framework to deliver property sales marketing services. Successful suppliers will work with Newlon’s Sales team designing marketing information required to sell Newlon’s shared ownership homes in a number of London boroughs. In addition, Newlon has a smaller number of private sales homes to be marketed to a different audience. We are looking for marketing experts with a proven track record of working with an RP who understand our business, prospective purchasers and can offer us an efficient first class service with innovative ideas in a very competitive market. We are looking for a fully managed provision of the service for property sales and implementation of a marketing strategy to meet the set objectives for each individual scheme. We are looking for an innovative approach to selling shared ownership and private sale homes off-plan and this should be demonstrated in all forms of collateral.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
700 000.00
EUR
II.2) Description
II.2.2) Additional CPV code(s)
79340000
II.2.3) Place of performance
NUTS code:
UKI
II.2.4) Description of the procurement
The scope of the services includes, but is not limited to:
— design of scheme specific branding – eye catching, current, unique and relevant,
— design and production of scheme sales brochure/-s in both print and web-suitable formats,
— printing of sales brochures and other sales literature which includes recommending materials for print and liaising with suppliers,
— production and printing of a range of other marketing materials — for example exhibition stands, pop-up/pull-up stands, promotional branded items and storage of such items as required,
— copywriting, covering but not be limited to providing copy for scheme brochures, producing adverts, promotional advertorials and scheme specific editorial if required,
— production of floor plans, block plans, site maps and other scheme drawings, created using architects plans supplied by Newlon which on occasion require cleaning of additional layers of information; information to be supplied in CAD where possible,
— local area photography of schemes,
— supply of all scheme assets including logos, photography and floor plans in JPEG for use on our website and various other property portals,
— production of photorealistic computer-generated images for marketing purposes,
— design and build of content managed microsites for larger developments ensuring the content is current and up to date at all times,
— design of on-site signage such as hoardings, banners and contra-vision panels,
— installation of the above on site signage including but not limited to liaising with construction site staff and supplying them with the necessary information required before gaining access to site,
— project management of any out sourced services, such as photography and signage installation, CGI production, 2D and 3D floor plans and printing,
— liaison with media buyers with quick turnarounds (including same day) and in the right format,
— design and production of sales aids for marketing suite/show homes and launch events, such as plot boards and general signage,
— design of artwork for online and offline advertising,
— design and/or production of HTML emailers,
— design and/or production of digital adverts such as GIF’s, banner adverts or Facebook advertising images,
— design of outdoor advertising such as train station adverts, 48 sheet and 96 sheet outdoor posters,
— design and/or production of information leaflets and guides,
— supply of all design files in their native format e.g. Indesign/Photoshop/Illustrator,
— managing requirements for Affordable Home Shows Newlon choose to participate in and the hiring or any additional items required including helium for balloons and tablets,
— scheme-specific launch events, including but not limited to booking relevant venues as approved by Newlon, planning and securing any catering requirements and assisting with event delivery,
— show flat fit-outs (if required).
II.2.5) Award criteria
Quality criterion: Scenario
/ Weighting: 14
Quality criterion: Brand development
/ Weighting: 14
Quality criterion: Off-plan selling
/ Weighting: 10.5
Quality criterion: Account management
/ Weighting: 10.5
Quality criterion: Monitoring and performance management
/ Weighting: 7
Quality criterion: Flexibility
/ Weighting: 7
Quality criterion: Outsources services
/ Weighting: 3.5
Quality criterion: Social value
/ Weighting: 3.5
Price
/ Weighting:
30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2018/S 216-494248
Section V: Award of contract
Title: Property Sales Marketing Services Framework
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/03/2019
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Oracle Advertising Services Ltd
3083334
Southwick
BN42 4FN
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 700 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Title: Property Sales Marketing Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/03/2019
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Four Communications Group Ltd
05114815
London
UK
NUTS: UK
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 700 000.00
EUR
V.2.5) Information about subcontracting
Section V: Award of contract
Title: Property Sales Marketing services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/03/2019
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Strudel London Ltd
09943984
London
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 700 000.00
EUR
V.2.5) Information about subcontracting
Section V: Award of contract
Title: Property Sales Marketing Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/03/2019
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Focus Integrated Marketing Communications Ltd
03378775
Feering
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 700 000.00
EUR
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Royal Courts of Justice
Strand
London
WC2A 2LL
UK
VI.4.2) Body responsible for mediation procedures
Royal Courts of Justice
Strand
London
WC2A 2LL
UK
VI.4.4) Service from which information about the review procedure may be obtained
Crown Commercial Services
Roseberry Court
Norwich
Nr7 0HS
UK
VI.5) Date of dispatch of this notice
21/03/2019