Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
The Birmingham Organising Committee for the 2022 Commonwealth Games Ltd
One BrindleyPlace
Birmingham
B1 2JB
UK
Contact person: Procurement Team
Telephone: +44 7951735849
E-mail: procurement@birmingham2022.com
NUTS: UKG
Internet address(es)
Main address: https://www.delta-esourcing.com/
Address of the buyer profile: https://www.delta-esourcing.com/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Recreation, culture and religion
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
B2022 Marketing and Creative Services Framework
Reference number: PRO.CMM.009
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
The OC is seeking to establish a new framework agreement for marketing and creative services. There are multiple lots, each for a specific work category:
Lot 1: Design Services;
Lot 2: Creative Services;
Lot 3: PR;
Lot 4: Events;
Lot 5: Mascot Design;
Lot 6: Consumer Insights and Research;
Lot 7: Customer Relationship Management.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
3 050 000.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
Design Services
II.2.2) Additional CPV code(s)
79822500
79415200
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
Birmingham
II.2.4) Description of the procurement
Birmingham 2022 is seeking a supplier that can deliver a complete design service for Birmingham 2022 to cover the design and production of; the Queens Baton Relay logo and visual identity, cultural programme logo and visual identity, volunteer programme logo, education programme logo and games pictograms. In addition, design services will include, but are not limited to: the design and production of partnership collateral, document templates, publications, event collateral, posters and banner design and production, city dressing design, venue look, digital design, print production, translation, photography and videography.
Suppliers should have a good local knowledge of the challenges and opportunities presented by the Games to the West Midlands region and have the capacity to deliver services for an event of this scale.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend the framework for a further 12 months.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Budgets are indicative only.
There are no guaranteed volumes of work under this framework.
Birmingham 2022 is seeking to appoint one supplier to this lot for the framework duration.
Lot No: 2
II.2.1) Title
Creative Services
II.2.2) Additional CPV code(s)
79341400
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
Birmingham
II.2.4) Description of the procurement
Birmingham 2022 is seeking suppliers that can deliver a series of large scale strategic integrated marketing campaigns to help deliver its strategic games time and legacy objectives. These will include but are not limited to: exploiting major milestones such as X Years to go celebrations, games mascot launch, the recruitment of volunteers (12.500), the sale of budgeted Tickets (1 million +) and public participation in the Queens Baton Relay. It is anticipated that these campaigns will be of national and international interest and that they will encompass all aspects of paid, earned and owned media including but not limited to; television commercials, outdoor advertising, digital content, radio commercials, print design and production, translation and direct mail.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend the framework for 12 months.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Budgets are indicative only.
There are no guaranteed volumes of work under this framework.
Birmingham 2022 is seeking to appoint 3 Suppliers to this lot for the framework duration.
Lot No: 3
II.2.1) Title
Public Relations (PR)
II.2.2) Additional CPV code(s)
79416000
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
Birmingham
II.2.4) Description of the procurement
Birmingham 2022 is seeking suppliers that can deliver local, regional, national and international public relations both proactively on a campaign basis and reactively throughout the period of the build-up to the games.
Suppliers must be able to demonstrate capabilities in; media engagement strategy development, management of press office facilities, development of materials such as press releases, social content, photography and video, media event concept development and delivery, corporate communications, community engagement, influencer engagement, stakeholder mapping, crisis communications/management and talent management.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend the framework for 12 months.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Budgets are indicative only.
There are no guaranteed volumes of work under this framework.
Birmingham 2022 is seeking to appoint three suppliers to this lot for the framework duration.
Lot No: 4
II.2.1) Title
Events Services
II.2.2) Additional CPV code(s)
79952100
92622000
92621000
79952000
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
Birmingham.
II.2.4) Description of the procurement
Birmingham 2022 is seeking suppliers that can deliver a series of small, medium and large-scale public and corporate events that support the objectives and key milestones of the Organising Committee in the build up to and during the games.
Suppliers must be able to demonstrate capabilities in; event concept development, event planning, event management, event health and safety, event staffing, risk management, stakeholder engagement, community engagement, and the production of all associated collateral and promotional materials required to deliver the events.
This contract does not include the official opening and closing ceremonies, live sites, the 2022 Cultural Programme or Medal Ceremonies.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend the framework for 12 months.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Budgets are indicative only.
There are no guaranteed volumes of work under this framework.
Birmingham 2022 is seeking to appoint three suppliers to this lot for the framework duration.
Lot No: 5
II.2.1) Title
Mascot Design
II.2.2) Additional CPV code(s)
79930000
79415200
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
Birmingham.
II.2.4) Description of the procurement
Birmingham 2022 is seeking a supplier that can deliver the games mascot, including but not limited to; creative strategy development, project management, character development, 3D design and visualisation, costume production, character training and character staffing.
The supplier must be able to demonstrate a strategic creative approach to mascot design and production that will set the games apart from other major international events.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend the framework for 12 months.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Budgets are indicative only.
There are no guaranteed volumes of work under this framework.
Birmingham 2022 is seeking to appoint one supplier to this lot for the framework duration.
Lot No: 6
II.2.1) Title
Consumer Insights and Research
II.2.2) Additional CPV code(s)
79310000
79300000
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
Birmingham.
II.2.4) Description of the procurement
Birmingham 2022 is seeking suppliers that can deliver a variety of consumer insights initiatives, including but not limited to: depth interviews, focus groups, behavioural analysis and modelling, target audience identification and analysis.
Suppliers should have a good local knowledge of the challenges and opportunities presented by the games to the West Midlands region and have the capacity to deliver services for an event of this scale.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend the framework for 12 months.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Budgets are indicative only.
There are no guaranteed volumes of work under this framework.
Birmingham 2022 is seeking to appoint one supplier to this lot for the framework duration.
Lot No: 7
II.2.1) Title
Customer Relationship Management (CRM)
II.2.2) Additional CPV code(s)
48445000
79413000
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
Birmingham.
II.2.4) Description of the procurement
Birmingham 2022 is seeking a supplier that can deliver a complete customer relationship management solution that will include but is not limited to; CRM strategy consultancy and development, data warehousing, data management to include a single customer view, database analysis and segmentation, advice on acquisition and retention strategies, email development and distribution, text messaging and associated reporting and analysis.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend the framework for 12 months.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Budgets are indicative only.
There are no guaranteed volumes of work under this framework.
Birmingham 2022 is seeking to appoint one supplier to this lot for the framework duration.
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2019/S 164-402741
Section V: Award of contract
Lot No: 1
Title: Design Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
14/01/2020
V.2.2) Information about tenders
Number of tenders received: 29
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
McCann Erikson Central Ltd
01983874
Communications House, Highlands Road
Solihull
B90 4WE
UK
NUTS: UKG
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 600 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Title: Creative Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
14/01/2020
V.2.2) Information about tenders
Number of tenders received: 29
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
McCann Erikson Central Ltd
01983874
Communications House, Highlands Road
Solihull
B90 4WE
UK
NUTS: UKG
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 900 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 3
Title: PR
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
14/01/2020
V.2.2) Information about tenders
Number of tenders received: 17
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Gung Ho Communications Ltd
03978424
Unit 9, 133-137 Newhall Street
Birmingham
B3 1SF
UK
NUTS: UKG
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Grayling Communications Ltd
03140273
8th Floor, Holborn Gate, 26 Southampton Buildings
London
WC2A 1AN
UK
NUTS: UKG
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Pitch Marketing Group Ltd
04143689
39-43 Brewer Street
London
W1F 9UD
UK
NUTS: UKG
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 500 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 4
Title: Events
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
14/01/2020
V.2.2) Information about tenders
Number of tenders received: 24
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Outdoor Places Unusual Spaces (OPUS) Ltd
11487764
Lifford Hall, Lifford Lane, Kings Norton
Birmingham
B30 3JN
UK
NUTS: UKG
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
DRP Holdings Ltd
04519180
212 Ikon Estate, Droitwich Road, Hartlebury
Worcestershire
DY10 4EU
UK
NUTS: UKG
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Tony Ball Associates plc
03857183
158-160 North Gower Street
London
NW1 2ND
UK
NUTS: UKG
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 500 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 5
Title: Mascot Design
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
14/01/2020
V.2.2) Information about tenders
Number of tenders received: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Rainbow Productions Ltd
01936160
Unit 3 Greenlea Park, Prince Georges Road, Prince Georges Road
London
SW19 2JD
UK
NUTS: UKG
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 100 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 6
Title: Consumer Insights and Research
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
14/01/2020
V.2.2) Information about tenders
Number of tenders received: 12
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
BMG Research Ltd
02841970
Beech House, Greenfield Crescent, Edgbaston
Birmingham
B15 3BE
UK
NUTS: UKG
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 100 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 7
Title: Customer Relationship Management (CRM)
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
14/01/2020
V.2.2) Information about tenders
Number of tenders received: 3
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Goodform Ltd
04359302
7 Olympus Court, Tachbrook Park
Warwick
CV34 6RZ
UK
NUTS: UKG
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 350 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=468775431
GO Reference: GO-2020316-PRO-16188875
VI.4) Procedures for review
VI.4.1) Review body
Royal Courts of Justice
London
WC1A 2LL
UK
Telephone: +44 2079476000
VI.4.2) Body responsible for mediation procedures
Royal Courts of Justice
London
WC1A 2LL
UK
Telephone: +44 2079476000
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
OJEU procedures include a minimum 10 calendar days standstill period at the point information on the award of the contract is communicated to tenderers. This period allows unsuccessful tenderers to seek further debriefing from the contracting authority before the contract is entered into. If an appeal regarding the award of a contract has not been successfully resolved the Public Contracts Regulations 2015 provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland). Any such action must be brought promptly.
VI.5) Date of dispatch of this notice
16/03/2020