Contract notice
Section I: Contracting
authority
I.1) Name and addresses
City of Wolverhampton College
Wellington Road Campus, Wellington Road
Wolverhampton
WV14 6BT
UK
Telephone: +44 1902317517
E-mail: dassa@wolvcoll.ac.uk
NUTS: UKG3
Internet address(es)
Main address: https://www.wolvcoll.ac.uk/
Address of the buyer profile: https://www.wolvcoll.ac.uk/
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://suppliers.multiquote.com
Additional information can be obtained from another address:
City of Wolverhampton College
Wellington Road Campus, Wellington Road
Wolverhampton
WV14 6BT
UK
Telephone: +44 1902317517
E-mail: dassa@wolvcoll.ac.uk
NUTS: UKG3
Internet address(es)
Main address: https://www.wolvcoll.ac.uk/
Address of the buyer profile: https://www.wolvcoll.ac.uk/
Tenders or requests to participate must be sent electronically to:
https://suppliers.multiquote.com
Tenders or requests to participate must be sent to the abovementioned address
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
City of Wolverhampton College Advertising and Marketing Services
Reference number: CA11975 - Advertising and Marketing Services
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
City of Wolverhampton College is looking to work with a marketing agency to support the marketing team to run two years of advertising campaigns. The overall aim of the activity will be to create awareness of City of Wolverhampton College (and our key messages around defining futures) within our catchment areas across the year, in order to increase student application and enrolment numbers.
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.2) Additional CPV code(s)
79341400
79341200
79341000
II.2.3) Place of performance
NUTS code:
UKG
UKG3
Main site or place of performance:
West Midlands
II.2.4) Description of the procurement
City of Wolverhampton College is looking to work with a marketing agency to support the marketing team to run two years of advertising campaigns. The overall aim of the activity will be to create awareness of City of Wolverhampton College (and our key messages around defining futures) within our catchment areas across the year, in order to increase student application and enrolment numbers.
The service provision will require the selected agency to develop and manage a multi-channel advertising campaign to support the marketing team in driving student applications and enrolment numbers.
This will include, but is not limited to:
• Campaign planning to allocated budget
• Media buying
• Account management
• Offering a process for the college to provide campaign artwork
• Advice and guidance on optimising ad artwork and copy
• Reporting, analysis and optimisation of campaigns to ensure maximum effectiveness and best value for money
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 36
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
Envisaged minimum number: 5
Objective criteria for choosing the limited number of candidates:
College Procurement Policy
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
Yes
Description of options:
36 month(s) from the commencement date, with 24 initial month(s) and option to extend 1x12 month(s)
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
III.2) Conditions related to the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
- Accelerated procedure
Justification:
Service requirements for the organisation.
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
17/04/2023
Local time: 12:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
No
VI.3) Additional information
VI.4) Procedures for review
VI.4.1) Review body
City of Wolverhampton College
City of Wolverhampton College, Bilston Campus
BILSTON
WV14 6BT
UK
Telephone: +44 1902317517
E-mail: procurement@wolvcoll.ac.uk
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.5) Date of dispatch of this notice
03/03/2023