Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
AHDB
Stoneleigh Park
Kenilworth
CV8 2LZ
UK
Contact person: Sarah Waters
Telephone: +44 2476478600
E-mail: procurement@ahdb.org.uk
NUTS: UKG13
Internet address(es)
Main address: https://defra.bravosolution.co.uk/
Address of the buyer profile: https://defra.bravosolution.co.uk/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Agriculture and Horticulture
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Representation for AHDB in the Netherlands principally covering Beef and Lamb markets
Reference number: 2022-553
II.1.2) Main CPV code
98112000
II.1.3) Type of contract
Services
II.1.4) Short description
AWARDED CONTRACT - AHDB Exports is looking for a Dutch/English speaking representative to develop the Dutch/Belgium and Scandinavian markets for British lamb and beef.
The successful representative will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the selected markets.
It is a mandatory requirement that the successful representative speaks English and Dutch, and lives or has a commercial office based in the Netherlands.
The contract starts 1st April 2023 for one year, with the option to extend for a further 2 periods of 12 months each.
Value is estimated 84,000 EUROS per annum, approx £75 POUNDS STERLING
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
225 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
NL
Main site or place of performance:
The Netherlands
II.2.4) Description of the procurement
The Contract will be awarded to Provider who will deliver some or all of the following services:
• Driving value and volume sales in the Netherlands
• Liaise closely with the AHDB Exports team to agree and update on activity and provide the latest market intelligence and insights.
• Identify and develop priority markets for British lamb and beef.
• Effectively maintain and build new relationships with relevant contracts in the selected markets. Where appropriate, work jointly with them to increase market exposure and demand for British lamb and beef.
• Devise and implement effective local strategies to promote British lamb and beef aimed at increasing awareness and brand loyalty.
• Act as a brand ambassador for British produce.
• Liaise with central AHDB staff in areas such as media, PR, digital.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 75
Cost criterion: Price
/ Weighting: 25
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2022/S 000-033150
IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section V: Award of contract
Contract No: 2022-553
Title: Representation in the Netherlands principally covering Beef and Lamb markets
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
22/02/2023
V.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from tenderers from EU Member States: 1
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Green Seed The Netherlands B.V
Printerweg 36, 3821 AD Amersfoort, The Netherlands
Amersfoort
NL
NUTS: NL
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 225 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
Opened by Procurement Managers
VI.4) Procedures for review
VI.4.1) Review body
AHDB
Stoneleigh Park
Kenilworth
CV8 2TL
UK
VI.4.2) Body responsible for mediation procedures
DEFRA
Noble House
London
UK
VI.5) Date of dispatch of this notice
17/03/2023