Contract award notice
Results of the procurement procedure
Section I: Contracting 
        entity
      
I.1) Name and addresses
  Leeds City Council - PACS
  Civic Hall
  Leeds
  LS11UR
  UK
  
            Contact person: Mandi Kaushal
  
            Telephone: +44 1133781013
  
            E-mail: Mandeep.Kaushal@leeds.gov.uk
  
            NUTS: UKE42
  Internet address(es)
  
              Main address: http://www.leeds.gov.uk
 
I.4) Type of the contracting authority
Regional or local authority
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
  II.1.1) Title
National Adopter Recruitment Campaign          Further competition from Campaign Solutions 2 (RM6125)
II.1.2) Main CPV code
  79340000
 
  II.1.3) Type of contract
  Services
  II.1.4) Short description
  The National Adoption Recruitment Steering Group (NARSG) are have appointed a creative marketing agency partner to design and deliver high impact and measurable multi-media marketing campaigns to attract new potential adopters, including Black African, Black Caribbean and mixed heritage adopters as well as targeting potential adopters from the LGBTQ+ community
  II.1.6) Information about lots
  
            This contract is divided into lots:
            
        No
      
  II.1.7) Total value of the procurement
  Value excluding VAT: 
				135 000 000.00 
				  GBP
 
II.2) Description
  
    II.2.3) Place of performance
    NUTS code:
    UK
    II.2.4) Description of the procurement
    The National Adoption Recruitment Steering Group (NARSG) are have appointed a creative marketing agency partner to design and deliver high impact and measurable multi-media marketing campaigns to attract new potential adopters, including Black African, Black Caribbean and mixed heritage adopters as well as targeting potential adopters from the LGBTQ+ community
    II.2.5) Award criteria
    
                    Price
                    
    II.2.11) Information about options
    
            Options:
            
              No
            
    II.2.13) Information about European Union funds
    
            The procurement is related to a project and/or programme financed by European Union funds:
            
              No
            
   
 
Section IV: Procedure
IV.1) Description
  IV.1.1) Type of procedure
  
                        Restricted procedure
                        
  IV.1.8) Information about Government Procurement Agreement (GPA)
  
                The procurement is covered by the Government Procurement Agreement:
                
        No
      
 
IV.2) Administrative information
  IV.2.1) Previous publication concerning this procedure
  Notice number in the OJ S:
  2024/S 000-006687
 
Section V: Award of contract
          Contract No: 78900
          Title: Campaign Solutions 2 (RM6125) National Adopter Recruitment Campaign - Further competition
        A contract/lot is awarded:
        
        Yes
      
V.2 Award of contract
V.2.1) Date of conclusion of the contract
12/03/2024
V.2.2) Information about tenders
                Number of tenders received: 3
              The contract has been awarded to a group of economic operators:
              
        No
      
V.2.3) Name and address of the contractor
  Freud Communications Limited
  02478112
  London
  W1T 1AL
  UK
  
            NUTS: UK
  The contractor is an SME:
        No
      
 
                V.2.4) Information on value of the contract/lot (excluding VAT)
              
Initial estimated total value of the contract/lot: 
					
Total value of the contract/lot: 
					: 135 000 000.00 
					  GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
  VI.4.1) Review body
  
    High Court of Justice
    London
    UK
   
 
VI.5) Date of dispatch of this notice
12/03/2024