Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
LEEDS TRINITY UNIVERSITY
6305220
Brownberrie Lane,Horsforth
LEEDS
LS185HD
UK
Contact person: Lyndsay Glasper
Telephone: +44 1132837100
E-mail: l.glasper@leedstrinity.ac.uk
NUTS: UKE42
Internet address(es)
Main address: https://www.leedstrinity.ac.uk/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Media Buying Services
Reference number: PFB042LTU
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
The University is seeking to appoint an experienced supplier for the provision of media buying services.
One of the University's main challenges is growth in student numbers and we are competing for this growth in an increasingly competitive higher education environment.
The fundamental issue from a marketing and communications perspective is therefore to improve the awareness and perception of Leeds Trinity University leading to increased student numbers.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
2 875 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKE42
II.2.4) Description of the procurement
The University is seeking to appoint an experienced supplier for the provision of media buying services.
One of the University's main challenges is growth in student numbers and we are competing in an increasingly competitive higher education environment.
The fundamental issue from a marketing and communications perspective is therefor to improve the awareness and perception of Leeds Trinity University leading to increased student numbers. The following strategy therefore needs to drive all activity:
- Drive awareness - Make audiences aware of Leeds Trinity University
- Drive Trial to Open Days and/or Apply to Leeds Trinity University - Make audiences experience what Leeds Trinity University has to offer
- Drive conversion - Make audiences select Leeds Trinity University as their 1st choice
- Drive advocacy - Make audiences be brand ambassadors of Leeds Trinity University
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 90%
Price
/ Weighting:
10%
II.2.11) Information about options
Options:
Yes
Description of options:
1. The agreement will be effective immediately upon award.
2. The agreement will be subject to annual review and will be renewed subject to satisfactory performance and continual demand.
3. The intended duration of the agreement is five years.
4. Following the initial term, the university reserves the right to further extend the agreement by 2 periods of 12 months, subject to supplier performance and continued demand.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2023/S 000-035059
Section V: Award of contract
Contract No: PFB042LTU
Title: Media Buying Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
11/03/2024
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Net Natives Limited
12357553
21 Dyke Road
Brighton
BN1 3FE
UK
NUTS: UKJ21
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 2 875 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Leeds Trinity University
Leeds
UK
VI.5) Date of dispatch of this notice
14/03/2024