Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
University of Dundee
Procurement, 3rd Floor, Tower Building, Nethergate
Dundee
DD1 4HN
UK
Contact person: Allan Tough
Telephone: +44 1382386810
E-mail: a.m.tough@dundee.ac.uk
NUTS: UKM71
Internet address(es)
Main address: http://www.dundee.ac.uk
Address of the buyer profile: https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00105
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Media Buying for Student Recruitment
Reference number: UoD–PF005–TC-2022
II.1.2) Main CPV code
80300000
II.1.3) Type of contract
Services
II.1.4) Short description
The University of Dundee runs a number of student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from UK and international markets.
To achieve this, the University wish to engage the services of a media buying agency.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
1 000 050.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79000000
79413000
79340000
79342000
79342100
79600000
II.2.3) Place of performance
NUTS code:
UKM71
Main site or place of performance:
Dundee
II.2.4) Description of the procurement
The University of Dundee runs a number of student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from UK and international markets.
To achieve this, the University wish to engage the services of a media buying agency
II.2.5) Award criteria
Quality criterion: Technical
/ Weighting: 80
Price
/ Weighting:
20
II.2.11) Information about options
Options:
Yes
Description of options:
The contract will serve both the central and business school marketing teams’ activities, though it may evolve to incorporate additional ad-hoc marketing activities to support additional schools within the University and regional marketing activity.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2023/S 000-033497
Section V: Award of contract
Contract No: UoD-PF005-TC-2022
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
18/03/2024
V.2.2) Information about tenders
Number of tenders received: 11
Number of tenders received from SMEs: 11
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 11
Number of tenders received by electronic means: 11
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Education Cubed Ltd
Education Cubed, Spaces, Mocatta House Trafalgar Place
Brighton
BN1 4DU
UK
Telephone: +44 1273443577
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
Lowest offer:
646.00
GBP
/ Highest offer:
2 025.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
(SC Ref:762287)
VI.4) Procedures for review
VI.4.1) Review body
Dundee Sheriff Court
6 W Bell Street
Dundee
DD1 9AD
UK
VI.5) Date of dispatch of this notice
27/03/2024