Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
OFCOM
Riverside House, 2a Southwark Bridge Road
London
SE1 9HA
UK
E-mail: procurementnotice@ofcom.org.uk
NUTS: UK
Internet address(es)
Main address: www.ofcom.org.uk
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Provision of Industry TV Audience Viewing Data
II.1.2) Main CPV code
73110000
II.1.3) Type of contract
Services
II.1.4) Short description
This contract award notice is for the provision of industry TV audience viewing data.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
1 187 082.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
The data is both at a detailed programme level and also at overall channel and platform level. Data available across four screens (TV, smartphone, PC, tablet). The service includes programme level analysis of subscription VOD services and some overview information on video sharing platform use.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
- Accelerated procedure
Justification:
Barb is the official TV viewing data in UK. Ofcom requires the data in order to provide evidence in its regulatory duties in relation to PSB, aspects of Comms Act responsibilities and the recent Media Act legislation.
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2025/S 000-000000
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
16/01/2025
V.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Barb Audiences Limited
114 St. Martin's Lane
London
WC2N 4BE
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 1 187 082.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
The High Court, The Royal Courts of Justice
London
UK
VI.5) Date of dispatch of this notice
11/02/2025