Contract notice
Section I: Contracting
authority
I.1) Name and addresses
Birmingham City University
Joseph Priestley Building, Cardigan Street, B5 5JU
Birmingham
B4 7BD
UK
Contact person: Claire Donnelly
Telephone: +44 1213317677
E-mail: claire.donnelly@bcu.ac.uk
NUTS: UKG31
Internet address(es)
Main address: https://www.delta-escourcing.com/delta
Address of the buyer profile: https://www.bcu.ac.uk
I.3) Communication
Access to the procurement documents is restricted. Further information can be obtained at:
https://www.delta-escourcing.com/delta
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent electronically to:
https://www.delta-escourcing.com/delta
Tenders or requests to participate must be sent to the abovementioned address
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Strategic Planning and Media Buying - Full Agency Service
Reference number: PS 114
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online(including SEM, Programmatic, DAX, GDN, Native),Social Media (including Instagram, Tiktok, Snapchat, Facebook and X) and Education Channels
(including UCAS, WhatUni, The Student Room, IDP Connect).
II.1.5) Estimated total value
Value excluding VAT:
9 000 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.2) Additional CPV code(s)
79340000
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
Birmingham
II.2.4) Description of the procurement
Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online(including SEM, Programmatic, DAX, GDN, Native),Social Media (including Instagram, Tiktok, Snapchat, Facebook and X) and Education Channels(including UCAS, WhatUni, The Student Room, IDP Connect).
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
9 000 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 36
This contract is subject to renewal: Yes
Description of renewals:
The initial contract term is for 3 years with the option to extend for an additional 2 years renewable annually and subject to review and performance.
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
Yes
II.2.14) Additional information
Though not currently, there is a slight possibility that ERDF sourced funding may be used for this contract.
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
Refer to ITT documents
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
III.2) Conditions related to the contract
III.2.2) Contract performance conditions
Refer to ITT documents
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2020/S 048-114840
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
24/03/2025
Local time: 12:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
IV.2.7) Conditions for opening of tenders
Date:
31/03/2025
Local time: 12:00
Place:
https://www.delta-esourcing.com/respond/
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
Yes
Estimated timing for further notices to be published:
Minimum 3 years, maximum 5 years
VI.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3) Additional information
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./68G93XUGET
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/68G93XUGET
GO Reference: GO-2025221-PRO-29523893
VI.4) Procedures for review
VI.4.1) Review body
Royal Courts of Justice
Strand
London
WC2A 2LL
UK
VI.4.2) Body responsible for mediation procedures
Birmingham City University
6 Cardigan Street
Birmingham
B4 7BD
UK
Telephone: +44 1213315000
Internet address(es)
URL: https://bcu.ac.uk
VI.5) Date of dispatch of this notice
21/02/2025