Scope
Procurement reference
BU0772025
Procurement description
The University requires an enterprise-grade solution that integrates the functionality of Customer Relationship Management (CRM) and a Marketing Automation platform. This solution will transform student recruitment operations by moving from scattered data silos to a centralised, intelligence-led engagement strategy.
Total value (estimated, excluding VAT)
3618000.00 GBP to 3618000.00GBP
Contract dates (estimated)
01 July 2026, 00:00AM to 30 June 2031, 23:59PM
Extension end date (if all the extensions are used): 30 June 2033
Contracting authority
Prifysgol Bangor / Bangor University
Identification register:
Address 1: Finance Office
Town/City: Bangor
Postcode: LL57 2TR
Country: United Kingdom
Website: http://www.bangor.ac.uk
Public Procurement Organisation Number: PTPM-4795-PZBG
Email: e.wells@bangor.ac.uk
Organisation type: Public authority - sub-central government
Devolved regulations that apply: Wales
Procedure
Procedure type
Competitive flexible procedure
Is the total value above threshold?
Above threshold
Trade agreements
Government Procurement Agreement (GPA)
Lots
Divided into 1 lots
Lot number: 1
CPV classifications
- 72212445 - Customer Relation Management software development services
Lot value (estimated)
3618000.00 GBP Excluding VAT
4341600.00 GBP Including VAT
Sustainability
Small and medium-sized enterprises (SME)
Contract start date (estimated)
01 July 2026, 00:00AM
Contract end date (estimated)
30 June 2031, 23:59PM
Extension end date (estimated)
30 June 2033, 23:59PM
Can the contract be extended?
Yes
Description of extensions
2 x 12 month extensions.
Extensions will be used at the sole discretion of the contracting authority. The contracts will be managed and performance monitored throughout the duration of the contract which will support any option to extend. Ongoing requirements and service scope will also be considered.
Does the lot include options?
Yes
Description of options
If, during the term of the Contract, the Provider develops new or enhanced service features that improve outcomes, deliver additional public benefit, or offer demonstrable value for money to Bangor University and its Students, the Authority may elect to adopt these enhancements in accordance with the Procurement Act 2023 and the Contract's modification provisions.
Any enhancements incorporated into the Contract will be subject to mutually agreed commercial terms and documented through the appropriate contract modification process.
Participation
Conditions of participation
Please refer to details on eTenderWales eProcurement portal
The Tenderer must have a Credit Safe Score of ≥30
The Successful Tenderer must have:
Employer’s (Compulsory) Liability Insurance = £5m
Public Liability Insurance = £2m
Professional Indemnity Insurance = £2m
Cyber Insurance = £1m
Conditions of participation
Please refer to details on eTenderWales eProcurement portal
Award criteria
Type: quality
Name
Functional Requirements
Description
The functional requirements will include:
Data Architecture & Governance
Marketing Automation & Intelligence
Channels & Interaction
Reporting & Analytics
Integration Scope
Data Migration Scope
Non-Functional Requirements
Weighting: 48.00
Weighting type: percentageExact
Type: cost
Name
Commercial
Weighting: 40.00
Weighting type: percentageExact
Type: quality
Name
Presentation
Weighting: 12.00
Weighting type: percentageExact
Contract terms and risks
Description of risks to contract performance
KPI's are stated in the Tender pack.
Tender submission deadline
17 April 2026, 12:00PM
Enquiry deadline
27 March 2026, 12:00PM
Date of award of contract
18 May 2026, 23:59PM
Submission address and any special instructions
https://etenderwales.ukp.app.jaggaer.com/home.html. ITT code: itt_123694 - Customer Relationship Management (CRM) system
May tenders be submitted electronically?
Yes
Is this a recurring procurement?
No
Publication date of next tender notice (estimated)
01 March 2033, 23:59PM
Languages that may be used for submission
Tender submission deadline
17 April 2026, 12:00PM
Enquiry deadline
27 March 2026, 12:00PM
Date of award of contract
18 May 2026, 23:59PM
Submission address and any special instructions
https://etenderwales.ukp.app.jaggaer.com/home.html. ITT code: itt_123694 - Customer Relationship Management (CRM) system
May tenders be submitted electronically?
Yes
Is this a recurring procurement?
No
Publication date of next tender notice (estimated)
01 March 2033, 23:59PM
Languages that may be used for submission
Document type
Bidding documents
Description
All tender documents are available on the etenderwales eProcurement portal.
Document type
Technical specifications
Description
Technical requirements are available on the etenderwales portal.
Document type
Conflict of interest
Description
Not published