Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Hertfordshire County Council
County Hall
Hertford
SG138DQ
UK
E-mail: strategic.procurement@hertfordshire.gov.uk
NUTS: UKH23
Internet address(es)
Main address: https://www.hertfordshire.gov.uk
I.4) Type of the contracting authority
Regional or local authority
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
The Provision of a Smoke Free App
Reference number: HCC2617513
II.1.2) Main CPV code
85100000
II.1.3) Type of contract
Services
II.1.4) Short description
Intention to award for the provision of a comprehensive, flexible stop smoking service via an app that offers support as needed via an advice team that operates 24 hours a day, 7 days a week and 365 days a year for Hertfordshire smokers who have signed up to the app.
The service also offers a comprehensive range of support, including unlimited 24/7 access to NCSCT trained Tobacco Dependency Advisors (TDAs), swift delivery of stop smoking aids, a community group offering peer support and other behavioural tools via the app.
The app is available in 6 languages and has bilingual advisers.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
419 200.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKH23
II.2.4) Description of the procurement
The Council is intending to award this contract to our existing provider following Direct Award Process C under the Provider Selection Regime (PSR.)
The contract will commence on 1st April 2026 until 31st March 2027 with the option to extend for up to 1 year up until 31st March 2028. (Maximum 2 years total.)
The approximate life time value of this contract is stated in II.1.7 above and includes the value of any possible extensions.
II.2.5) Award criteria
Quality criterion: The existing provider is satisfying the original contract and will likely satisfy the proposed contract to a sufficient standard
/ Weighting: 100
Price
/ Weighting:
0
II.2.11) Information about options
Options:
Yes
Description of options:
There is the option to extend the contract for up to one (1) year subject to available funding and satisfactory performance at the discretion of the Council.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Award of a contract without prior publication of a call for competition
Justification for selected award procedure:
The procurement falls outside the scope of application of the Directive
Explanation
This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Public Contracts Regulations 2015 or the Procurement Act 2023 do not apply to this award.
The publication of this notice marks the start of the standstill period.
Representations must be made to decision makers by 25th March 2026.
The contract has not yet formally been awarded; this notice services as an intention to award under the PSR.
Written representations should be sent to:
strategic.procurement@hertfordshire.gov.uk
Details of individuals making the award decision:
Commissioning Offer
HHIS Health Improvement Manager
The existing provider is satisfying the existing contract and will likely satisfy the proposed new contract. The provider has been assessed against the relevant 5 key criteria and has passed the requirements.
There were no conflicts of interest identified.
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
09/03/2026
V.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
23 Limited
03885216
1-75 Shelton Street, Covent Garden
London
WC2H 9JQ
UK
NUTS: UKI32
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 419 200.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Independent Choice and Procurement Panel
Wellington House
London
SE1 8UG
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
The Council will enter into an 8 working day standstill period following publication of this Contract Award Notice before officially awarding the contract in line with the requirements under PSR.
VI.5) Date of dispatch of this notice
13/03/2026