Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
NHS Business Services Authority
Stella House, Goldcrest Way, Newburn Riverside
Newcastle upon Tyne
NE15 8NY
UK
Contact person: Commercial Services
E-mail: commercialservicesteam@nhsbsa.nhs.uk
NUTS: UKC22
Internet address(es)
Main address: https://www.nhsbsa.nhs.uk/
Address of the buyer profile: https://www.nhsbsa.nhs.uk/
I.4) Type of the contracting authority
National or federal agency/office
I.5) Main activity
Health
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Creative Agency Partner
Reference number: C385329
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
Award of a 4 year contract for the provision of a Creative Agency Partner to support the NHSBSA.<br/><br/>The contract was awarded following a further competition process, via Crown Commercial Services (CCS) RM6124 Communications Marketplace Dynamic Purchasing System (DPS).
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
300 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKC
Main site or place of performance:
Stella House, Goldcrest Way, Newcastle Upon Tyne, NE15 8NY
II.2.4) Description of the procurement
The services are required to support the NHSBSA Communications and Marketing Team with large campaigns, such as 'NHS Healthy Start' and 'Check Before You Tick' which includes, but is not limited to large volumes of design work, stock photography and videography.<br/><br/>The Creative Agency Partner is required to ensure efficient and effective behavior change campaigns are executed to support delivery of the Authority's business strategies and Government priorities.<br/><br/>The Creative Agency Partner is required to deliver the following requirements when required by the NHSBSA Communications and Marketing Team - Audience Segmentation, Campaign Planning, Campaign Analytics and Performance, Creative Design, Creative Production, Creative Copywriting, Creative Strategic Ideation, Testing and Core Messages, Translation and Transcreation, Typesetting, Artwork, Proofing and Pagination, Animation and Motion Graphics, Audio Mixing, Collateral, Dynamic Creative Optimisation, Photography, Radio, Audio and Podcasts, Shoot Management, Social Production, Videography, Behavioural Changes PR, Press Release Writing, Digital Advertising, Search Engine Optimisation, Social Marketing Support, Event/Campaign Evaluation, Stakeholder Engagement Events and User Research.
II.2.5) Award criteria
Quality criterion: Technical
/ Weighting: 65
Quality criterion: Presentation
/ Weighting: 5
Quality criterion: Social Value
/ Weighting: 10
Price
/ Weighting:
20
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2021/S 000-018833
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
03/09/2025
V.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Definition Group Limited
14192023
One Park Row, Leeds
Leeds
LS1 5HN
UK
Telephone: +44 1138197345
E-mail: hello@thisisdefinition.com
NUTS: UKE42
Internet address(es)
URL: https://www.thisisdefinition.com/
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 300 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
Associated Contracts Finder Notice was published on 10th September 2025 - Procurement reference: CF-3186000D0O000000rwimUAA
VI.4) Procedures for review
VI.4.1) Review body
NHS Business Services Authority
Stella House, Goldcrest Way, Newburn Riverside
Newcastle upon Tyne
NE15 8NY
UK
Internet address(es)
URL: https://www.nhsbsa.nhs.uk/
VI.5) Date of dispatch of this notice
27/03/2026