Contract award notice
Results of the procurement procedure
Section I: Contracting
authority
I.1) Name and addresses
Waste and Resources Action Programme
Second Floor, Blenheim Court, 19 George Street
Banbury
OX16 5BH
UK
Contact person: Dave Marsh
Telephone: +44 1295819900
E-mail: dave.marsh@wrap.org.uk
NUTS: UK
Internet address(es)
Main address: www.wrap.org.uk
Address of the buyer profile: www.wrap.org.uk/tenders
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Environment
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Behaviour Change Marketing and Communications Framework.
Reference number: FRA064
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
WRAP has established a new framework for behaviour change and communications. The objective is to increase efficiency and improve quality of its communication outputs by establishing a core supply base of marketing and communication agencies that can support delivery of its technical and consumer campaign communication requirements either on a long term or project by project basis.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
5 000 000.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
Behaviour Change Campaign Solutions
II.2.2) Additional CPV code(s)
79342000
79341400
79416000
79311410
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
United Kingdom.
II.2.4) Description of the procurement
The scope of Lot 1 is to develop and deliver end to end campaign solutions for these and others that WRAP may initiate over the term of the Framework. The agencies appointed to this Lot will be required to deliver a total campaign solution approach, developing concept and strategy and multi-channel tactical delivery as required, which will include creative development, consumer PR, digital marketing and return on investment (ROI) evaluation and reporting. It is envisaged that contracts awarded under this Lot would span more than one year although these agencies could also be used for short term activity where a holistic approach is needed. Suppliers appointed to this Lot may also be required to work collaboratively with WRAP's specialist agencies.
II.2.5) Award criteria
Quality criterion: Interpretation and understanding
/ Weighting: 20
Quality criterion: Technical approach
/ Weighting: 40
Quality criterion: Project team
/ Weighting: 10
Cost criterion: Cost
/ Weighting: 30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
Yes
Identification of the project:
Some individual items of work under this Lot may relate to FP7, Horizon2020, LIFE and/or any other EU-funded projects/programmes WRAP is or becomes involved with.
Lot No: 2
II.2.1) Title
Design Services
II.2.2) Additional CPV code(s)
79822500
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
United Kingdom.
II.2.4) Description of the procurement
The scope of Lot 2 is to provide cross channel design services for
— corporate communications;
— consumer communications; and
— external publications generated from WRAP's technical programmes.
The agencies appointed to this Lot will provide additional capacity to WRAP's small in-house team and it is envisaged that contracts will be for ad-hoc requirements or short to medium term arrangements where work will be flexibly drawn down from an agreed budget.
II.2.5) Award criteria
Quality criterion: Interpretation and understanding
/ Weighting: 20
Quality criterion: Technical approach
/ Weighting: 40
Quality criterion: Project team
/ Weighting: 10
Cost criterion: Cost
/ Weighting: 30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
Yes
Identification of the project:
Some individual items of work under this Lot may relate to FP7, Horizon2020, LIFE and/or any other EU-funded projects/programmes WRAP is or becomes involved with.
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2016/S 216-393499
Section V: Award of contract
Lot No: 1
Contract No: FRA064-001
Title: Behaviour Change Campaign Solutions
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
30/03/2017
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Kindred Agency Ltd
4th Floor, Dean Bradley House, 52 Horseferry Road
London
SW1P 2AF
UK
NUTS: UK
Internet address(es)
URL: www.kindredagency.com
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 4 166 666.00
GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted
Short description of the part of the contract to be subcontracted:
May sub-contract specific project elements to SKV Communications Ltd. Proportion will vary for individual call-offs.
Section V: Award of contract
Lot No: 1
Contract No: FRA064-002
Title: Behaviour Change Marketing Solutions
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
30/03/2017
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Radley Yeldar Ltd
24 Charlotte Road
London
EC2A 3PB
UK
NUTS: UK
Internet address(es)
URL: www.ry.com
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 4 166 666.00
GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted
Short description of the part of the contract to be subcontracted:
May sub-contract specific project elements to Behaviour Change Ltd. Proportion will vary for individual call-offs.
Section V: Award of contract
Lot No: 1
Contract No: FRA064-003
Title: Behaviour Change Marketing Solutions
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
30/03/2017
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Ogilvy and Mather Group (Holdings) Ltd
Sea Containers, 18 Upper Ground
London
SE1 9RQ
UK
NUTS: UK
Internet address(es)
URL: www.ogilvy.co.uk
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 4 166 666.00
GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted
Short description of the part of the contract to be subcontracted:
May sub-contract specific project elements to MEC Ltd. Proportion will vary for individual call-offs.
Section V: Award of contract
Lot No: 2
Contract No: FRA064-004
Title: Design Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
30/03/2017
V.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 6
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Red Stone Design Ltd
9-10 Charterhouse Buildings
London
EC1M 7AN
UK
NUTS: UK
Internet address(es)
URL: www.red-stone.com
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 833 333.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Contract No: FRA064-005
Title: Design Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
30/03/2017
V.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 6
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
IE Design Consultancy Ltd
8 Calthorpe Road, Edgbaston
Birmingham
B15 1QT
UK
NUTS: UK
Internet address(es)
URL: www.iebrand.co.uk
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 833 333.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Contract No: FRA064-006
Title: Design Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
30/03/2017
V.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 6
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Eleven Marketing and Communications Ltd
The Brewhouse, Wilderspool Business Park
Warrington
WA4 6HL
UK
NUTS: UK
Internet address(es)
URL: http://betterthanten.com
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 833 333.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Contract No: FRA064-007
Title: Design Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
30/03/2017
V.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 6
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Yes Direct Marketing Ltd
The Vestry, Springfield Road
Uttoxeter
ST14 7JX
UK
NUTS: UK
Internet address(es)
URL: www.yesagency.co.uk
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 833 333.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Contract No: FRA064-008
Title: Design Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
30/03/2017
V.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 6
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Smith Creative Communications Ltd
Verdemar House, 230 Park View
Whitley Bay
NE26 3QR
UK
NUTS: UK
Internet address(es)
URL: www.smith-creative.co.uk
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 833 333.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
All values expressed within this Contract Award Notice are maximum values for the Lots and are not intended to represent a guarantee of the level or value of call-off contract(s) that may ultimately be awarded to any supplier.
The Framework shall be effective as of 1.4.2017 for a period of three years, with the option to extend the period for a further one year at WRAP's discretion.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=254840662
GO Reference: GO-201758-PRO-10168629.
VI.4) Procedures for review
VI.4.1) Review body
Waste and Resources Action Programme
Second Floor, Blenheim Court, 19 George Street
Banbury
OX16 5BH
UK
Telephone: +44 1295819900
Internet address(es)
URL: www.wrap.org.uk
VI.4.2) Body responsible for mediation procedures
Waste and Resources Action Programme
Second Floor, Blenheim Court, 19 George Street
Banbury
OX16 5BH
UK
Telephone: +44 1295819900
VI.5) Date of dispatch of this notice
08/05/2017