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Contract Notice

Market Research and Marketing Strategy Services.

  • First published: 19 May 2017
  • Last modified: 19 May 2017
  • Version: N/A
  • This file may not be fully accessible.

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Contents

Summary

OCID:
Published by:
Rail Safety and Standards Board Limited (RSSB)
Authority ID:
AA21014
Publication date:
19 May 2017
Deadline date:
23 June 2017
Notice type:
Contract Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

RSSB wish to embark on a programme of work which will start with market research to identify and validate our target individuals, why they are not attracted to careers in the rail sector and the possible channels to market to the individuals. This will be followed by the development of a strategic and operational plan for promotion and attraction activities to build the supply chain of suitable candidates to enter the rail sector.

Full notice text

Contract notice

Section I: Contracting authority

I.1) Name and addresses

RSSB

The Helicon, 1 South Place

London

EC2M 2RB

UK

Contact person: Gemma Cuthbert

E-mail: shareditt@rssb.co.uk

NUTS: UK

Internet address(es)

Main address: https://www.rssb.co.uk/

I.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge at:

http://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./X77924PF3W


Additional information can be obtained from the abovementioned address


Tenders or requests to participate must be sent electronically to:

http://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./X77924PF3W


Tenders or requests to participate must be sent to the abovementioned address


Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at:

http://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./X77924PF3W


I.4) Type of the contracting authority

Body governed by public law

I.5) Main activity

Other: railway

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

Market Research and Marketing Strategy Services.

Reference number: RSSB2590

II.1.2) Main CPV code

79340000

 

II.1.3) Type of contract

Services

II.1.4) Short description

RSSB wish to embark on a programme of work which will start with market research to identify and validate our target individuals, why they are not attracted to careers in the rail sector and the possible channels to market to the individuals. This will be followed by the development of a strategic and operational plan for promotion and attraction activities to build the supply chain of suitable candidates to enter the rail sector.

II.1.5) Estimated total value

Value excluding VAT: 520 000.00  GBP

II.1.6) Information about lots

This contract is divided into lots: No

II.2) Description

II.2.2) Additional CPV code(s)

79310000

79342000

II.2.3) Place of performance

NUTS code:

UK


Main site or place of performance:

United Kingdom.

II.2.4) Description of the procurement

RSSB wish to embark on a programme of work which will start with market research to identify and validate our target individuals, why they are not attracted to careers in the rail sector and the possible channels to market to the individuals. This will be followed by the development of a strategic and operational plan for promotion and attraction activities to build the supply chain of suitable candidates to enter the rail sector.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 520 000.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 6

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: Yes

Description of options:

The initial piece of work being tendered is for market research into the attractiveness of careers in rail, creation of employee value propositions and a marketing strategy. It is expected that this initial work will take 5-7 months. There will be the option to extend the contract to cover the delivery of that strategy including the creation of campaign materials, project management and campaign monitoring. The campaign should cover 3 years.

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section III: Legal, economic, financial and technical information

III.1) Conditions for participation

III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

N/a.

III.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents


III.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents


III.2) Conditions related to the contract

III.2.3) Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 23/06/2017

Local time: 10:00

IV.2.4) Languages in which tenders or requests to participate may be submitted

EN

IV.2.6) Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)

IV.2.7) Conditions for opening of tenders

Date: 23/06/2017

Local time: 10:00

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: No

VI.2) Information about electronic workflows

Electronic payment will be used

VI.3) Additional information

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://rssb.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./X77924PF3W

To respond to this opportunity, please click here:

https://rssb.delta-esourcing.com/respond/X77924PF3W

GO Reference: GO-2017516-PRO-10219170.

VI.4) Procedures for review

VI.4.1) Review body

n/a

n/a

UK

VI.5) Date of dispatch of this notice

16/05/2017

Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics
79310000 Market research services Market and economic research; polling and statistics
79342000 Marketing services Advertising and marketing services

Delivery locations

ID Description
100 UK - All

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
shareditt@rssb.co.uk
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

0800 222 9004

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Rydym yn croesawu galwadau'n Gymraeg.

We welcome calls in Welsh.