Contract award notice
Results of the procurement procedure
Section I: Contracting
authority
I.1) Name and addresses
University of Reading
Whiteknights House, Whiteknights, Reading, RG6 6UR
Reading
RG6 6UR
UK
Contact person: David Ashmore
E-mail: procurement@reading.ac.uk
NUTS: UKJ11
Internet address(es)
Main address: www.reading.ac.uk/procurement
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Media Buying Services
Reference number: UOR-MCE-17-003
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
As part of this, UOR wishes to appoint a maximum of up to three contractors to deliver full media buying activity.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
675 000.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
UK Student Recruitment and Awareness Media
II.2.2) Additional CPV code(s)
79340000
79340000
79340000
79340000
79340000
79340000
II.2.3) Place of performance
NUTS code:
UKJ11
Main site or place of performance:
II.2.4) Description of the procurement
24.3 Indicative campaigns:
— UK undergraduate Student Recruitment campaign,
— clearing campaign,
— brand perception and awareness campaign,
— School of Architecture Student Recruitment Campaign,
— UK postgraduate Student Recruitment Campaign,
— school-specific undergraduate campaign(s)
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 60
Price
/ Weighting:
40
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Lot No: 2
II.2.1) Title
Chinese Market Specialist Media Buyer
II.2.2) Additional CPV code(s)
79342000
79342000
79342000
79342000
79342000
79342000
II.2.3) Place of performance
NUTS code:
UKJ11
Main site or place of performance:
II.2.4) Description of the procurement
25.4 Indicative campaigns to include:
— targeted Chinese UG/PG Recruitment Campaign,
— small niche school-specific recruitment campaigns.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 60
Price
/ Weighting:
40
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Lot No: 3
II.2.1) Title
International and Innovation Specialist Media (Including China)
II.2.2) Additional CPV code(s)
79340000
79340000
79340000
79340000
79340000
79340000
II.2.3) Place of performance
NUTS code:
UKJ11
Main site or place of performance:
II.2.4) Description of the procurement
26.4 Indicative campaigns to include:
— University of Reading Malaysia Student Recruitment Campaign,
— BREXIT response campaign,
— International PGT Student Recruitment Campaign,
— small niche school-specific recruitment campaigns.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 60
Price
/ Weighting:
40
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
Section V: Award of contract
Lot No: 1
Contract No: UOR-MCE-17-003
Title: Media Buying
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
24/01/2018
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Havas People Ltd
02793794
Havas House, Hermitage Court, Hermitage Lane
Maidstone
ME16 9NT
UK
NUTS: UKJ45
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 1 200 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Contract No: UOR-MCE-17-003
Title: Media Buying
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
24/01/2018
V.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received by electronic means: 3
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Natives Online Ltd
06597814
Brighton
UK
NUTS: UKJ21
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 300 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 3
Contract No: UOR-MCE-17-003
Title: Media Buying
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
24/01/2018
V.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received by electronic means: 3
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Natives Online Ltd
Brighton
UK
NUTS: UKJ21
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 1 200 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
University of Reading
Reading
UK
E-mail: procurement@reading.ac.uk
VI.4.2) Body responsible for mediation procedures
University of Reading
Whiteknights House, Whiteknights, Reading, RG6 6UR
Reading
RG6 6UR
UK
E-mail: procurement@reading.ac.uk
Internet address(es)
URL: www.reading.ac.uk/procurement
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.4.4) Service from which information about the review procedure may be obtained
University of Reading
Whiteknights House, Whiteknights, Reading, RG6 6UR
Reading
RG6 6UR
UK
E-mail: procurement@reading.ac.uk
Internet address(es)
URL: www.reading.ac.uk/procurement
VI.5) Date of dispatch of this notice
08/05/2018