Contract notice
Section I: Contracting
authority
I.1) Name and addresses
Post Office Ltd
Finsbury Dials, 20 Finsbury Street
London
EC2Y 9AQ
UK
Contact person: Susy Page
E-mail: susy.page@postoffice.co.uk
NUTS: UKI
Internet address(es)
Main address: www.postoffice.co.uk
Address of the buyer profile: www.postoffice.co.uk
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://postoffice.wax-live.com
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent electronically to:
https://postoffice.wax-live.com
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Postal services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Media Planning and Buying Services including Attribution Modelling and Management of Affiliates and Aggregators
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Post Office seeks to enter into contracts for:
Lot one: Media Planning and Buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). This includes attribution modelling including econometric modelling.
Lot two: Management of Affiliates (publishers who promote Post Office products who are recruited through direct relationships and the contracted Affiliate Network) and Aggregators (Price Comparison Websites) to enhance relationships, identify new relationships, grow performance, deliver reporting and process payments.
II.1.5) Estimated total value
Value excluding VAT:
115 000 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
Yes
Tenders may be submitted for all lots
II.2) Description
Lot No: one
II.2.1) Title
Media Planning and Buying Services including Attribution Modelling
II.2.2) Additional CPV code(s)
79341400
79341100
79341200
79341000
79340000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Post Office seeks to enter into a contract for lot one with one supplier (a contract or contracts could be awarded to one supplier for more than one lot or all lots) to cover media planning and buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). The channels currently include AV (audio visual such as TV), radio, OOH (Out of Home), print, digital, social, PPC and influencer and media partnerships but could be subject to change.
The Post Office also has an increasing focus on marketing effectiveness and requires attribution modelling including econometrics to accurately measure the impact of marketing activity on key performance metrics. The models will support marketing planning and campaign optimisation improving overall marketing performance to drive greater efficiencies and return on investment. The modelling needs to consider all customer touchpoints across our marketing and digital channels (our channels currently include AV (audio visual such as TV, radio, OOH (Out of Home), print, digital, social, PPC, affiliates, aggregators and influencer and media partnerships) demonstrating the value and return on investment of each touch point and touchpoints in combination.
Suppliers need to have experience in media planning and buying for sectors relevant to the Post Office which has a diverse retail network of owned and franchised branches across the UK and is multi disciplined offering financial services (e.g insurance, foreign exchange, everyday banking) and telecoms provision as well as postal services.
The estimated value of this lot is in the range of GBP 12.5 m to GBP 65 m ex VAT over 5 years. This includes the value of our media buying spend which is currently in the range of GBP 7-9 m ex VAT annually for this lot. Please note that all figures given are subject to change and Post Office cannot guarantee these.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
65 000 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 60
This contract is subject to renewal: Yes
Description of renewals:
2 years initial term and option of three 1 year extensions.
II.2.9) Information about the limits on the number of candidates to be invited
Envisaged minimum number: 3
Objective criteria for choosing the limited number of candidates:
Post Office will invite to tender the highest scoring applicants on the basis of the criteria set out in the SQ.
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
Yes
Description of options:
Option of three 1 year extensions after the initial 2 year term.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: Two
II.2.1) Title
Management of Affiliates and Aggregators
II.2.2) Additional CPV code(s)
79341000
79341200
79341400
79341100
79340000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Post Office seeks to enter into one contract for lot two with one supplier (a contract or contracts could be awarded to one supplier for more than one lot or all lots) to cover management of affiliates (publishers who promote Post Office products who are recruited through direct relationships and the contracted affiliate network) and aggregators (Price Comparison Websites). This includes growing performance by enhancing relationships and identifying new relationships, deliver reporting and processing payments. We are planning to in house elements of this service and this will be clarified at RFP stage. This service could be provided through a third party.
Suppliers need to have experience in affiliate and aggregator management for sectors relevant to the Post Office which has a diverse retail network of owned and franchised branches across the UK and is multi-disciplined offering financial services (e.g. insurance, foreign exchange, everyday banking) and telecoms provision as well as postal services.
The estimated value of this lot is in the range of GBP 5 m to GBP 50 m ex VAT over 5 years. Please note that all figures given are subject to change and Post office cannot guarantee these.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
50 000 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 60
This contract is subject to renewal: Yes
Description of renewals:
2 years initial term and option of three 1 year extensions.
II.2.9) Information about the limits on the number of candidates to be invited
Envisaged minimum number: 3
Objective criteria for choosing the limited number of candidates:
Post Office will invite to tender the highest scoring applicants on the basis of the criteria set out in the SQ.
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
Yes
Description of options:
Option of three 1 year extensions after the initial 2 year term.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
As detailed in the procurement documents.
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
III.2) Conditions related to the contract
III.2.3) Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Competitive procedure with negotiation
IV.1.4) Information about reduction of the number of solutions or tenders during negotiation or dialogue
Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated
IV.1.5) Information about negotiation
The contracting authority reserves the right to award the contract on the basis of the initial tenders without conducting negotiations
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
10/06/2020
Local time: 15:00
IV.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates
Date:
13/07/2020
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
IV.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 12 (from the date stated for receipt of tender)
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
No
VI.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3) Additional information
Suppliers instructions concerning how to express an interest in this tender.
Suppliers who are interested in this requirement will need to register on the Post Office eSourcing portal and access the following project AA1050 Media Planning and Buying SQ. They will need to complete and submit a selection questionnaire and NDA on the Post Office eSourcing portal.
To do this please access the portal using this link: https://postoffice.wax-live.com
This will take you to a log on screen.
Click on the ‘Register Here’ button.
This will take you to a registration form to complete and submit which will result in an email giving log in/activation details.
Please note that the log on/activation email may appear in your spam folder.
The instructions can also be found at the following link: http://corporate.postoffice.co.uk/media/46624/web3-user-guide-supplier-log-on-and-register.pdf
If there are issues logging in please email both susy.page@postoffice.co.uk and emma.usherwood@postoffice.co.uk for assistance.
Training materials for use of our portal for suppliers is at http://corporate.postoffice.co.uk/media/46623/web3-user-guide-sourcing-supplier-guide.pdf
VI.4) Procedures for review
VI.4.1) Review body
Post Office Ltd
Head Office — Finsbury Dials, 20 Finsbury Street
London
EC2Y 9AQ
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
Post Office will provide notification of intention to award which will allow bidders a 10-day period to raise any enquiry.
VI.5) Date of dispatch of this notice
11/05/2020